Dental Care Professionals – June 2021 Monthly Report
Manager
The month of June has produced highly positive results for the Google Ads campaign! There has been a 23.5% increase in overall website traffic caused by an increase in the number of users coming in from the CPC channel. There has also been a 29.2% improvement in the number of clicks, so the CTR is currently sitting at 4.2%. The number of conversions has also increased from last month which all in all, is fantastic to see! An issue we were able to identify from June is the inconsistency in getting these conversions on a weekly basis. For the coming month of July, we will be utilising different bidding strategies to boost these stats weekly, to ensure conversions are achieved every week through the month.
Google Ads Analysis
Dental Care Professionals – May 2021 Monthly Report
Manager
The results produced for the month of May are generally strong. However, we have noted the trackable data in the campaign has actually seen a dip in comparison to the performance from last month. There has been a 10.4% decline in CTR as well as a more significant 48.6% decrease in conversion rate. The number of conversions have also gone down due to the lack of consistency per week and the increased average CPC. We aim to address these short fallings in the coming month of June by changing non-performing keywords and ads in the campaign as well as optimising the bidding strategy for more consistency.