Manager
The month of March has seen some much slower results than expected. Since the Stage 3 restrictions we did see a massive drop in the number of searches for dental services through the month. However, it was pleasing to see the searches pick up towards the end of the month once those restrictions were lifted. Towards the end of the month, we did see an increase in traffic and conversions for the campaign. Through May, we will be working to ensure we can generate more clicks and conversions from the searches made for dental services through the month.
Google Ads Analysis
The month of April has seen a pleasing month of results for our Google Ads campaign. The campaign managed to generate 178 Clicks, 9.6% CTR, 1.9k Impressions, 4 Total Conversions (Form Submissions) with a 2.28% Conversion Rate.
While we were optimising an emergency dental campaign during the month due to the COVID-19 restrictions, we did see slower results from this due to the lower number of searches for dental services during this time. However, since the Stage 3 restrictions have since been lifted, we have returned to our original campaign and have optimised our ad copy to reflect that we are operating as usual.
The plan for May is to structure the campaign to drive more traffic and therefore increase our chances in achieving more conversions in the process. We expect that this can happen this month because the practice is back to regualar operations.
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