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Dental Care Professionals – August 2020 Monthly Report

by | Sep 7, 2020 | Dental Care Professionals | 0 comments

Manager

The results for the month of August in the Google Ads campaign demonstrates a positive user response to our recent campaign strategy. We have a slight recovery in overall website traffic worth 5.9% as well as another increase in our number of conversions for the month. Although the number of clicks have gone down, both our click through rate and conversion rate have notably improved. Overall, it has been a fantastic month for the campaign! Our goal for the month of September is to appropriately adjust our ads to ensure we can maintain and improve upon the number of achieved conversions each month. We will also be working on a solution to accurately track the conversions on the marketing dashboard.

Google Ads Analysis

  • 7 Conversions
  • 104 Clicks
  • 5.8% CTR
  • 6.7% Conversion rate
  • August has produced a steady month of results for the Google Ads campaign. We have seen an increase in the total number of conversions and conversion rate, which is very pleasing.
  • The campaign has been successful since our change in strategy last month, producing some small increases in the numbers.
  • For the month of September we will be working on adjusting the ads and targeted keywords to ensure we are staying up to date with what competitors are doing as well.
  • We are still facing some challenges in tracking conversions and will continue to work on a solution for this as a priority in the coming month.