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Dental Care Professionals – February 2021 Monthly Report

by | Mar 5, 2021 | Dental Care Professionals | 0 comments

Manager

Compared to the previous month, the Google Ads campaign for the month of February has produced some slower results. There has been a decrease in overall website traffic amounting to 22.1% and this decline extends to the number of users that came in from the CPC channel. The 118 clicks from this month’s ads is at a 12.6% decrease from last January. It is also concerning to find downward movements in click through and conversion rates. To address these challenges the campaign faced, our goal is to boost the number of conversions for the coming month of March which will also lower the cost per acquisition. Our strategy consists of adjusting the ad copy and bidding strategies based on this month’s data to see the stats bounce back up in March.

Google Ads Analysis

  • 3 Conversions
  • 118 Clicks
  • 4.9% CTR
  • 2.5% Conversion rate
  • The month of February has seen a slower trend of results than expected.
  • The campaign generated a total of 3 conversions with a 2.5% conversion rate.
  • Noting the current CTR and overall conversions, the goal is to see these numbers increase in the coming month. Now, the plan for March is to structure the campaign to drive an increase in the total number of conversions which can lead to a lower cost per acquisition. We aim to achieve this goal by adjusting the ad copy as well as adjusting the bidding strategies.