Manager
June has seen a steady month of results from the Google Ads campaign. We have seen the overall website traffic remain on par with the previous month and it has been positive to see the number of impressions and clicks increase from May. While our Click Through Rate (CTR) has dropped slightly, seeing this at over 7% is still a fantastic place to be. We will be working in the coming month to optimise the campaign to see a further increase in the traffic clicking through on our ads (this will also increase the CTR) as well as the number of legitimate conversions through the month.
Google Ads Analysis
The campaign has generated 318 Clicks, a 7.7% CTR, 4.2k Impressions and 4 Total Conversions. This means we are in a good position in terms of traffic from the previous month, however June has produced a slower month in terms of overall conversions.
We have noticed the practice receiving low intent phone calls and we have further optimised the campaign to minimise these irrelevant conversions and instead continue to focus on the higher value conversions.
Additionally we are still facing an issue with conversions not appearing correctly in the marketing dashboard, this is something we are continually working to resolve.
Our plan for the month of July is to restructure the campaign to drive more traffic with broader keywords without sacrificing the quality of leads. With these optimisations, we will also be working towards a more consistent conversion trend.
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