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Dental Care Professionals – May 2021 Monthly Report

by | Jun 9, 2021 | Dental Care Professionals | 0 comments

Manager

The results produced for the month of May are generally strong. However, we have noted the trackable data in the campaign has actually seen a dip in comparison to the performance from last month. There has been a 10.4% decline in CTR as well as a more significant 48.6% decrease in conversion rate. The number of conversions have also gone down due to the lack of consistency per week and the increased average CPC. We aim to address these short fallings in the coming month of June by changing non-performing keywords and ads in the campaign as well as optimising the bidding strategy for more consistency.

Google Ads Analysis

  • 5 Conversions
  • 130 Clicks
  • 5.5% CTR
  • 3.8% Conversion rate
  • The campaign generated some solid numbers for the month of May and we also saw consistent traffic coming through from the landing page which has been a huge win.
  • However, on the other hand we have noted that the campaign’s stats are lower compared to the previous month’s, due to lack of consistency in conversions that came in each week through May.
  • With that said, our plan for the coming month of June is again to optimise the campaign to see a further shift towards conversion consistency.