Manager
We are pleased to report that we were able to achieve our goal of achieving a higher number of conversions and conversion rate this October! We do acknowledge the decline in overall website traffic, indicated by heavy fluctuations in site visits throughout the month. Although the progress in the number of impressions has been positive, the drop in the number of clicks and the 13% decrease in CTR were the root of lowered site performance. To address this in the coming month of November, we will be replacing non-performing keywords with high-relevance keywords in the campaign Seeing the number of conversions increase this month has been a win, however we will be focusing on improvements to the CTR which will in turn lead to a continued increase in the number of achieved conversions.
Google Ads Analysis
7 Conversions
116 Clicks
6.3% CTR
6.03% Conversion rate
$98.49 Cost per Conversion
October has been a successful month for the Google Ads campaign with an increase in conversions and conversion rate which is fantastic to see.
The campaign also managed to achieve a lower cost per conversion compared to last month’s $118.61
The downside even if it’s just small is the CTR being lower by 13% compared to the previous month.
Now, we managed to achieve more consistency in conversions throughout the month which means our focus through November will be on increasing the CTR and overall traffic by adding less expensive but highly relevant keywords and replacing the non performing ones in the campaign. With this approach, we are confident we can drive more quality traffic through the campaign.
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