Dental Care Professionals – October Monthly Report
Manager
The month of October has shown some interesting numbers with some positive results. It is interesting to see the website traffic for the month, as it is very sporadic and not consistent throughout the month. One of our goals with the Google Ads campaign is to see more consistent traffic throughout the month. The Google Ads campaign has generated 6 conversions over the last month which is great, however it would be great to see more conversions appearing throughout the month. We will be optimising the campaign in the coming month to ensure we are working towards our goals.
Google Ads Analysis
Our optimisation made for the month of October has resulted in a successful month of numbers! We managed to get an increase in CTR (3.1%), Conversions (200%) and Conversion rate (224.4%) which has been great. We are still working towards more consistent performance for the campaign, however we are confident we have hit the perfect spot for this campaign. Our plan for Novermber is to increase our conversion rate and hit atleast 5% and we will structure that by optimising the non-performing keywords and Ads.
Dental Care Professionals – September Monthly Report
Manager
The month of September has been a positive month. We did see some drops in website traffic towards the end of the month, however the Google Ads campaign remained positive with 2 tracked conversions over the past month. Coming up we will be focusing our strategy on audience relevance, and updating the ad text, in order to see an increase in the number of conversions in the coming month.
AdWords Analysis
The Google Ads campaign has been positive for September. We have seen an increase in Clicks (35.7%), CTR (30%) and Impressions (4.4%). While, we did have a conversion tracking issue, we have been able to resolve this which will lead to more accurate data for the month of October. The plan for October is to get more conversions by structuring the campaign for higher relevance for the audience.