Manager

The month of August as been a great month of results. We have seen a 27% increase in website traffic which has been very pleasing. It was also a great win to see the number of conversions pick up this month. We will be continuing to optimise the campaign through ad copy in order to see a continued improvement in the CTR, and hopefully the number of conversions occurring through the next month.

AdWords Analysis

August has been a fantastic month for the Google Ads campaign. We have seen an increase in the stats across the dashboard including CTR (46.1%), Conversions (100%) and Conversion rate (85.7%) which have increased drastically. Considering that not all conversions are appearing in the dashboard (due to a tracking issue), we can definitely see that our strategy from the last month was a success. September will be an exciting month as we have found a way to track conversions more accurately.

Manager

The month of July has been a little slower than previous months. We have seen a dip in the website traffic particular towards the end of the month when our landing pages began not displaying correctly. In terms of the Google Ads campaign itself, we have seen improved stats from the number of times the ads are seen on Google and clicked on. However once getting to the landing page is when we saw some resistance. Over the coming month we will execute on a few optimisations particular on the ad copy to ensure we can see the landing page visits converting to more leads.

h2>AdWords Analysis

The Google Ads campaign saw an increase in Clicks (2.2%), CTR (1.0%) and Impressions (1.3%) through July which was great. We had an increase in the overall traffic coming to the landing pages, however it looks like this did not translate to conversions, especially for the high performing keywords in the past months which is interesting. The plan for August is to revisit the keywords and text ads to come up with an improved approach to in turn see more conversions through a monthly period.