Dental Care Professionals – April 2021 Monthly Report
Manager
We are ecstatic to record yet another successful month for the Google Ads campaign this April! There has been another increase in overall website traffic amounting to 8.7%. The site users brought in by the CPC channel has jumped from 122 to 136 CPC site visitors. Right off the bat, it is an indication of a thriving Google Ads campaign. Almost every trackable data in the campaign has gone up as well, which is a massive win in itself. The number of clicks has gone up by 6.5% with a steady 6.1% CTR. This is a minimal drop in CTR (just by 2.3%) compared to the increase in traffic and impressions. At the same time, the number of conversions has increased once again while lowering the cost and average CPC and the overall conversion rate is at an impressive 7.5%, which is 29.1% higher than the previous month. All in all, it has been a fantastic month for the campaign and we aim to pursue this level of growth for the coming month of May by focusing on boosting the CTR as well. We will also be structuring the campaign in a way that will encourage more consistent conversions through each week of the month.
Google Ads Analysis
Dental Care Professionals – March 2021 Monthly Report
Manager
March has proved to be a fantastic month for the Google Ads campaign! It is a pleasing recovery from the dips last February. To start off, there has been a significant 22.1% increase in overall website traffic. The majority of these site visits were brought in by the CPC channel tracked at 122 users overall. We also note that all of these are unique visits as they are all new users to the site. It has been amazing to also see an increase in both the number of clicks and CTR for the month which sits at a 16.9% and 28.3% increase, respectively. The number of conversions have also gone up significantly from 3 to 8 conversions this month, all of which have been achieved through phone calls which could be why we are seeing the average session duration so low for the month. All of these wins are wrapped up by a lower average CPC for March’s campaign. The only concerning data would come from the lower number of impressions for the month. Nevertheless, it has been highly positive to see the improvements in the campaign. We aim to boost both the impressions and consistency in conversions for the coming month of April.