Dental Care Professionals – February 2021 Monthly Report
Manager
Compared to the previous month, the Google Ads campaign for the month of February has produced some slower results. There has been a decrease in overall website traffic amounting to 22.1% and this decline extends to the number of users that came in from the CPC channel. The 118 clicks from this month’s ads is at a 12.6% decrease from last January. It is also concerning to find downward movements in click through and conversion rates. To address these challenges the campaign faced, our goal is to boost the number of conversions for the coming month of March which will also lower the cost per acquisition. Our strategy consists of adjusting the ad copy and bidding strategies based on this month’s data to see the stats bounce back up in March.
Google Ads Analysis
Dental Care Professionals – January 2021 Monthly Report
Manager
We were able to start the year off with promising results in the Google Ads campaign this January! the website performance has improved with a 9.8% increase in overall site traffic, majority of which is brought in by the CPC channel. Almost every trackable statistic in the campaign has gone up since November. Unfortunately, the click through rate was not able to keep up with November’s 7.3% CTR as it fell to 5.3% this month. Nevertheless, we are pleased to note an increase in the number of conversions and the overall conversion rate this January as we track 12 conversions for the month. We can infer that the drop in the CTR was caused by the spike in the ad impressions so we will be structuring the campaign to attain higher click through rates to counteract this development. The aim for February is to increase the overall campaign performance across the board and in particular attain consistency in the conversions.