Select Page

Dental Care Professionals – October 2020 Monthly Report

Nov 6, 2020

Manager

We are pleased to report that we were able to achieve our goal of achieving a higher number of conversions and conversion rate this October! We do acknowledge the decline in overall website traffic, indicated by heavy fluctuations in site visits throughout the month. Although the progress in the number of impressions has been positive, the drop in the number of clicks and the 13% decrease in CTR were the root of lowered site performance. To address this in the coming month of November, we will be replacing non-performing keywords with high-relevance keywords in the campaign Seeing the number of conversions increase this month has been a win, however we will be focusing on improvements to the CTR which will in turn lead to a continued increase in the number of achieved conversions.

Google Ads Analysis

  • 7 Conversions
  • 116 Clicks
  • 6.3% CTR
  • 6.03% Conversion rate
  • $98.49 Cost per Conversion
  • October has been a successful month for the Google Ads campaign with an increase in conversions and conversion rate which is fantastic to see.
  • The campaign also managed to achieve a lower cost per conversion compared to last month’s $118.61
  • The downside even if it’s just small is the CTR being lower by 13% compared to the previous month.
  • Now, we managed to achieve more consistency in conversions throughout the month which means our focus through November will be on increasing the CTR and overall traffic by adding less expensive but highly relevant keywords and replacing the non performing ones in the campaign. With this approach, we are confident we can drive more quality traffic through the campaign.

    • Dental Care Professionals – August 2020 Monthly Report

    Sep 7, 2020

    Manager

    The results for the month of August in the Google Ads campaign demonstrates a positive user response to our recent campaign strategy. We have a slight recovery in overall website traffic worth 5.9% as well as another increase in our number of conversions for the month. Although the number of clicks have gone down, both our click through rate and conversion rate have notably improved. Overall, it has been a fantastic month for the campaign! Our goal for the month of September is to appropriately adjust our ads to ensure we can maintain and improve upon the number of achieved conversions each month. We will also be working on a solution to accurately track the conversions on the marketing dashboard.

    Google Ads Analysis

  • 7 Conversions
  • 104 Clicks
  • 5.8% CTR
  • 6.7% Conversion rate
  • August has produced a steady month of results for the Google Ads campaign. We have seen an increase in the total number of conversions and conversion rate, which is very pleasing.
  • The campaign has been successful since our change in strategy last month, producing some small increases in the numbers.
  • For the month of September we will be working on adjusting the ads and targeted keywords to ensure we are staying up to date with what competitors are doing as well.
  • We are still facing some challenges in tracking conversions and will continue to work on a solution for this as a priority in the coming month.