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Dental Care Professionals – March Monthly Report

Apr 7, 2020

Manager

The month of March has seen some positive results overall considering the situation in the world. The campaign has provided some positive numbers especially with the lower cost per conversion. We have now set up the new emergency dental campaign targeting both Brighton and Adelaide to ensure we can make the most of the people who are searching for dental work during this time. This new campaign will ensure we are putting ourselves in a position to achieve more conversions despite the restrictions put in place from COVID-19.

Google Ads Analysis

  • The Goole Ads campaign has performed very well through the month of March. We have seen an increase in the number of Clicks (7.1%), CTR (32.1%), Conversions (50%) and the Conversion rate (39.4%) which has been fantastic to see especially considering the current situation in the worl. The campaign also managed to achieve a lower cost per conversion (33.1%) which is a huge win for the month. Through April, we will be working to maintain this lower cost per conversion.
  • Our plan for the month of April is to focus on our new emergency dental campaign and ensure this is fully optimsied to ensure we are putting ourselves in a positive position for those who might be searching for emergency dental care during this challening time.

    • Dental Care Professionals – February Monthly Report

    Mar 6, 2020

    Manager

    The month of February did a dip in the overall website traffic coming from the Google Ads campaign, however we also saw a massive number of phone call conversions achieved through the month. Due to a bug, the conversion data was not pulled through to the marketing dashboard, however from our back up tracking method we can see that 27 phone calls were made from the Google Ads campaign throughout February. This is a great result, and over the coming month we will work to ensure the tracking issue is resolved so we can see these fantastic numbers appearing directly in the marketing dashboard.

    Google Ads Analysis

  • The Google Ads campaign generated 7.2% CTR, 212 Clicks with 3000 Impressions. We also found that within the course of the month the campaign generated 27 phone calls which were not tracked through the marketing dashboard due to a bug in the tracking codes
  • The plan for March is to resolve the conversion tracking issue and also structure the campaign to drive improvements in the CTR and Clicks which can also lead us to an increase in the total conversions and conversion rate.