Manager

The month of January has seen a positive start to the year for the Google Ads campaign. We have seen a total of 4 conversions achieved through January which is great to see after the Christmas period. While we have noted the inconsistent conversion pattern (only achieving conversion at the start and end of the month), we will be restructuring the campaign to see some more consistent results. We will be using exact match keywords and changing lower performing keywords in order to see an increase in the total number of conversions achieved in the coming month.

Google Ads Analysis

• 17.7% increase in Clicks
• 2% increase in CTR
• 15.4% in Impressions
• Generated 4 Conversions
• Inconsistent Conversion Pattern
• Increase in cost per click

Manager

The month of November has been fantastic! We have seen a massive increase in the overall website traffic, and while there have still been a few dips during the middle of the month, it has been positive to see the peaks occurring as well. We have been able to increase our total number of conversions this month which is great! Through the coming month we will be working to ensure we can maintain this level of results through the New Year.

Google Ads Analysis

The Google Ads campaign has seen an increase in its performance through November which is great!. We have been able to see improvements in the number of Conversions (16.7%), Conversions rate (102.1%) and the Cost/Conversion (-18.3%). The search terms have also been highly relevant which is a great sign that the users converting are very interested in the service. We have noted that most of our conversions came from mobile devices so we will continue bidding more in that area. Our plan for December is to structure the campaign to drive a lower cost per conversion and to achieve more conversions by adding more relevant keywords based on the search terms we saw this month.