Select Page

Dentists at Pymble – July 2022 Monthly Report

Aug 5, 2022

Manager

The month of July has presented a variety of wins for website analytics and Google Ads. Website traffic has increased by 9.7% which is a total of 1,747 new users and the average session duration has increased by 35%. For Google Ads, conversions have increased by 11.1% which is an implication of 10 conversions. In addition, the conversion rate increased to 20.8%, which is a 52.8% increase compared to June. Throughout July, we added competitor business search terms to the current campaign and adjusted the bidding strategy to target an overall cost per conversion of $40.

In regards to SEO, July finished on 20 keywords ranking in the top 3 spots and 29 keywords ranking in the top 4-10 spots on Google search results. Keywords such as ‘dentist Pymble’ and ‘cosmetic dentist Pymble’ are notably both ranking 1st on the first page of Google. Throughout August, we were planning on performing on-page optimisation for the keyword ‘dentist Hornsby’ which is a high-volume search term.

We confirm that this will be the final report for Dentists at Pymble, and we would like to take this opportunity to thank you and wish you well with your future endeavours.

SEO Analysis

  • 20 keywords ranking in top 3 (first page) results
  • 29 keywords ranking in top 4-10 (first page) results
  • Keyword ‘dentist Pymble’ ranking in 1st position (first page)
  • Keyword ‘emergency dentist Chatswood’ ranking in 9th position (first page)
  • Keyword ‘cosmetic dentist Pymble’ ranking in 1st position (first page)
  • Keyword ‘dentist Lane Cove’ ranking in 10th position (first page).
  • Keyword ‘emergency dentist Ryde’ ranking in 14th position (second page)
  • In July, we tried to perform on-page optimisation for the keyword ‘dentist Hornsby’ which has an average of 1,900 monthly searches. A log-in issue with the site prevented us from completing the task.

    • Google Ads Analysis

  • 10 Conversions
  • 48 Clicks
  • 7.88% CTR
  • 20.83% Conversion Rate
  • July marks the final month of your Google Ads campaign with 5Tales.
  • For July, we set up new ads for most ad groups. We used responsive search ads (RSAs) for the Dental Implants and Cosmetic Dentistry ad groups, and a Call Ad for the Emergency Dentist ad group to prioritise calls during dental emergencies. We also added competitor business search terms that took up the budget without getting conversions in the negative keyword list. Finally, we changed the bidding strategy to target an overall cost per conversion of $40. At the end of the month, we were able to achieve better than expected with a cost per conversion of $33.78.
  • The plan for August is to pause the ongoing campaign on the 7th and complete handing over all accounts related to Google Ads during the first week of the month. We have put up an automated rule to pause the campaign to avoid further costs beyond the 7th of August, which will fall on a weekend.

    • Dentists at Pymble – June 2022 Monthly Report

    Jul 7, 2022

    Manager

    For the month of June, we focused on adding competitor business search terms and specific dentist’s names to the negative keyword list to prevent the allocation of any ad spend budget to those terms. Your Google Ads Campaign results for June reported 726 impressions, 66 website clicks, a 9.09% CTR and a 13.64% conversion rate. For the month of July, we will continue to update and add new keywords to your negative keyword list to prevent ad spend that isn’t creating conversions. We will also work on creating new responsive search ads for your Dental Implants and Cosmetic Dentist ad groups.

    In terms of SEO, 23 keywords are currently ranking in the top 3 spots on Google Search results. Keywords such as ‘dentist Pymble’ and ‘cosmetic dentist Pymble’ are ranking in the 1st position. To highlight another small win, the keyword, ‘emergency dentist Ryde’ increased by 20 positions, from 32nd to 12th. Within the coming weeks, we expect that the rankings will continue to improve and stabilise. During the month of June, we optimised the focus keyword, ‘dentist Roseville’ and in July, we will optimise the keyword ‘dentist Hornsby’ which has over 1,900 monthly searches.

    SEO Analysis

  • 23 keywords ranking in top 3 (first page) results
  • 21 keywords ranking in top 4-10 (first page) results
  • Keyword ‘dentist Pymble’ ranking in 1st position (first page)
  • Keyword ‘emergency dentist Chatswood’ ranking in 7th position (first page)
  • Keyword ‘cosmetic dentist Pymble’ ranking in 1st position (first page)
  • Keyword ‘dentist Lane Cove’ ranking in 10th position (first page).
  • Keyword ‘emergency dentist Ryde’ now ranking in 12th position (second page), up from 32nd position (fourth page) before optimisation was completed in May.
  • Through the month of June, we completed on-page optimisation for the keyword ‘dentist Roseville’ and we expect movement in its ranking in the coming weeks.
  • For the month of July, we will focus our on-page optimisation on the keyword ‘dentist Hornsby’ which has an average of 1,900 monthly searches. We aim to bring its position closer to the first page of Google search results.

    • Google Ads Analysis

  • 9 Conversions
  • 66 Clicks
  • 9.09% CTR
  • 13.64% Conversion Rate
  • June has been challenging for the Google Ads campaign.
  • Although we are able to track bookings using Google Analytics data, we are unable to attribute booking conversions that came from Google Ads. This was verified by Google Ads’ Technical Support team with our meeting with them. They also recommended that we track clicks to the ‘Book an Appointment’ button instead due to the attribution limitation of successful bookings.
  • For June, we added competitor business search terms and specific dentist name searches that took up the budget without getting conversions in the negative keyword list. We also paused non-converting broad match keywords like cosmetic dentist pymble and added its phrase match equivalent to attract more high-intent traffic.
  • The plan for July is to continue updating the negative keywords list to avoid wastes due to irrelevant, low intent and competitor searches. Furthermore, we will create new responsive search ads for the Dental Implants and Cosmetic Dentist ad groups.