Manager
The results produced for the Google Ads and SEO campaigns this month of August are strong and steady with a few notable wins in both campaigns. There has been a 3.1% decrease in overall website traffic for the month. This dip is primarily due to a decrease in organic traffic. Nevertheless, the organic (SEO) channel remains to be the top performing channel for the month. The CPC channel was able to maintain the number of users it brought in from last July. The SEO campaign has been performing well in terms of keyword rankings. Although there are some keywords that dropped down from the top 3 positions, there is a significant increase in keywords ranking in the top 4 to 10 positions still found on the first page of Google search results. The targeted keywords are also performing steadily as they continue to defend their previous rankings and, for some of them, see a bit of movement in their respective rankings. The Google Ads campaign showed positive growth in terms of number of clicks by 12.5% and CTR by 24%. This puts the CTR at 6.1% for the month. There have been 5 conversions, putting the conversion rate at 13.9%. We aim to maximise our budget further for the coming month of September by utilising different bid strategies throughout the Google Ads campaign.
SEO Analysis
20 keywords ranking in top 3 (first page) results
32 keywords ranking in top 4-10 (first page) results
Keyword ‘dentist pymble’ ranking in 2nd position (first page)
Keyword ‘emergency dentist chatswood’ ranking in 5th position (first page)
Keyword ‘cosmetic dentist hornsby’ ranking in the 10th position (first page)
Keyword ‘cosmetic dentist pymble’ ranking in 2nd position (first page)
Keyword ‘dentist chatswood’ ranking in 44th position (fifth page)
Keyword ‘dentist Lane Cove’ ranking in 13th position (second page).
In August, we completed on-page optimisation for the keyword ‘dentist epping’ and we expect to see improvement in its ranking in the coming weeks.
Through the month of September, our plan is to continue focusing our on-page optimisation on the keyword ‘dentist chatswood’ to boost its ranking and bring it closer to the first page of Google search results.
Google Ads Analysis
5 Conversions
36 Clicks
6.1% CTR
13.9% Conv. Rate
August has been a successful month for the Google Ads campaign as we have seen an increase in the CTR and overall traffic. The overall conversion and cost per conversion are almost identical to last month’s which is fantastic to see.
However, we have noted a very small drop in the conversion rate because of the increase in overall traffic but no movement in overall conversions.
In September we plan to utilise different bid strategies to be able increase the conversion rate and maximise further the budget we have right now.
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