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Dentists at Pymble – February 2021 Monthly Report

by | Mar 5, 2021 | Dentists at Pymble | 0 comments

Manager

Although February has been a pleasing month for both the SEO and Google Ads campaigns, there are still a few challenges the campaign faced this month. There has been another slight increase in overall website traffic this February, with the organic (SEO) channel leading the majority of users into the site. The number of users from the CPC channel has also gone up, which leads us to a positive demonstration of the campaigns’ effectiveness. For the SEO campaign, there have been a few dips in keyword rankings as 6 keywords drop down from the top 3 positions of Google search results. We remain positive as the below listed focus keywords display impressive progress from their previous rankings. For the month of March, we will utilise off-page works to secure all of the targeted keywords within the top 3 positions of Google. For the Google Ads campaign, it has been exciting to see an increase both in the clicks and click through rate of ads along with the lower cost per click. The conversions are performing less than expected so we will be exerting our efforts into making these conversions more consistent throughout the month.

SEO Analysis

  • 34 keywords ranking in top 3 (first page) results
  • 26 keywords ranking in top 4-10 (first page) results
  • Keyword ‘dentist pymble’ ranking in 1st position (first page)
  • Keyword ‘emergency dentist chatswood’ ranking in 3rd position (first page)
  • Keyword ‘cosmetic dentist hornsby’ ranking in 7th position (first page)
  • Keyword ‘cosmetic dentist pymble’ ranking in 1st position (first page)
  • Off-page work will continue in March to see a boost in the ranking for the keyword ‘cosmetic dentist hornsby’ closer to the top 3 results

    • Google Ads Analysis

  • 30 clicks,
  • 8.4% CTR,
  • 4 conversions,
  • 13.3% conversion rate.
  • February has seen a pleasing month overall for the Google Ads campaign.
  • We’ve successfully increased the campaign’s CTR by 49.6% as well as the number of clicks which is impressive.
  • However, we have also noted that the number of conversions achieved is slightly lower compared to the previous month due to its inconsistency each week. One of the few reasons for this is the high cost per click which led to a lower number of daily clicks.
  • With that being said, our plan is to structure the campaign to achieve that lower CPC by adjusting a few of the more costly keywords without sacrificing relevance which can lead to better traffic and more total conversions.