Dentists at Pymble – February 2022 Monthly Report

Manager

We’re pleased to see that there is an overall increase in site traffic and number of keywords joining the top positions of first page search results. User site visits are at 1,175 users this month with 1,017 users coming from the organic search channel. A total of 25 keywords are currently ranking at the top 3 positions and 27 keywords are ranking at the top 4-10 positions. A massive win for this month’s SEO campaign is the ranking of the keyword ‘dentist pymble’ which is now at the top 1 position of first page search results. Trailing closely is the keyword ‘cosmetic dentist pymble’ which is at 2nd position of first page search results. Keywords ‘emergency dentist chatswood’ and ‘dentist Lane Cove’ are at 8th and 11th position this month, respectively. We’re looking forward to seeing the keyword ‘dentist st ives’ move further up the rankings after on-page optimisations were completed for this keyword in February. The strategy used this month was able to catapult the mentioned keyword to its current 8th ranking of first page search results from last month’s 12th position. For our strategy for the month of March, we will be using on-page optimisations on the keyword ‘dentist pennant hills’ as this has a considerable monthly search volume of 480 searches. With this strategy in place, we’re optimistic that it will push this keyword closer to the top positions of first page search results.

We’re pleased to see that the Google Ads campaign for February has been a success as well. This month’s campaign has produced 10 conversions, 61 clicks, a 6.33% CTR and a 16.39% conversion rate. Compared to January’s stats, there has been an 8.33% increase in CTR and a stable number of conversions this month. We have noted our competitors’ increasing assertive stance in bidding for more high-intent searchers however, based on the 5.11% increase in cost per click this month. As a response to our competitors’ action, we optimised ad extensions as structured snippets and site links to strengthen our campaign. These strategies can help increase the trust element in the ads and encourage more clicks and conversions. In addition to these optimisation efforts, we also created new ads for the Emergency Dentist ad group for split testing. Our overall optimisation plan through March is to optimise existing keywords further, initiate other ad copy tests, and continue to update the negative keywords list to deter irrelevant and competitor searches. To optimise the budget, we will pause existing keywords that have not brought in conversations in the past 6 months and replace them with more relevant keywords that reflect the most recent search terms and services offered.

SEO Analysis

25 keywords ranking in top 3 (first page) results

27 keywords ranking in top 4-10 (first page) results

Keyword ‘dentist pymble’ ranking in 1st position (first page)

Keyword ‘emergency dentist chatswood’ ranking in 8th position (first page)

Keyword ‘cosmetic dentist pymble’ ranking in 2nd position (first page)

Keyword ‘dentist Lane Cove’ ranking in 11th position (second page).

In February, we completed on-page optimisation for the keyword ‘dentist st ives’ which now ranks in 8th position (first page), up from 12th position (second page) in the previous month.

Through the month of March, we will focus our on-page optimisation on the keyword ‘dentist pennant hills’ as it has an average of 480 monthly searches and could use a boost in ranking from third to first page of Google search results.

Google Ads Analysis

10 Conversions

61 Clicks

6.33% CTR

16.39% Conversion Rate

February has been great for the Google Ads campaign. We have seen an 8.33% increase in CTR and a stable number of conversions compared to January.

However, we have seen an increase in cost per click by 5.11%. Prior to this, we have also noted an increase in cost per click between December and January by as much as 16.48%.This means that competitors continue to be more aggressive in bidding to get more high-intent searchers.

For February, we optimised ad extensions such as structured snippets and sitelinks. These can help add more trust elements to the ads to get more clicks and conversions. We also created new ads for the Emergency Dentist ad group for split testing.

The plan for March is to optimise the keywords further, initiate other ad copy tests, and continue to update the negative keywords list to avoid wastes due to irrelevant and competitor searches. We will also pause keywords that have no conversions for more than 6 months while taking up part of the budget and replace them with keywords both reflecting the most recent search terms and the services being offered, as we did this month.