Dentists at Pymble – January 2021

Manager

Overall, it has been a positive month for the SEO and Google Ads campaigns this January. To start off, we note a pleasing 11.9% increase in overall site traffic for the month. Although there have been a few fluctuations in the trend of site visits, it has been generally stable so we start off in February with a solid website performance. We are particularly excited with the website statistics as they can be attributed to campaign improvements. This can be seen in the increase of organic traffic from 553 to 767 users as well as 8 site visits from the CPC channel last month to 14 this January. The SEO campaign has been full of wins as we see significant growth in the number of keywords we have ranking both in the top 3 and top 4 to 10 positions. The success across the board resonates with the targeted keywords as all of them secured their rankings on the first page of Google. Some wins that are worth mentioning are seeing keywords ‘cosmetic dentist pymble’ and ‘dentist pymble’ rank in the top 1 position of search results as well as seeing the massive boost in keyword ‘cosmetic dentist hornsby’ from the 32nd position to the 7th position this month! Unfortunately, the Google Ads campaign has been less successful in achieving this amount of growth as the ads for January produced steady data throughout the month although both the number of clicks and the CTR have taken a significant hit. The conversion rate remains at a stable pace however which is a huge win, however we will be pushing this further in the coming month by asserting a higher CTR through February.

SEO Analysis

40 keyword ranking in top 3 (first page) results

23 keywords ranking in top 4-10 (first page) results

Keyword ‘dentist pymble’ ranking in 1st position (first page)

Keyword ‘emergency dentist chatswood’ ranking in 6th position (first page)

Keyword ‘cosmetic dentist hornsby’ ranking in 7th position (first page)

Keyword ‘cosmetic dentist pymble’ ranking in 1st position (first page)

Off-page work will be completed in February to see a boost in the ranking for the keyword ‘cosmetic dentist hornsby’ as there is significant search volume each month

Google Ads Analysis

29 clicks,

5.6% CTR,

5 conversions,

17.2% conversion rate.

January has seen a pleasing month overall for the Google Ads campaign.

We’ve successfully increased the total conversions and Conversion rate by a significant 25%.

Another huge win we have noted for the previous month is the consistency in the conversions achieved each through the month. This is a great sign that the campaign is consistently generating traffic from high intent searchers.

However, we have also noted that the number of clicks has not increased and the CTR is lower compared to the previous month.

With that being said, the plan for next month is to structure the campaign to increase the CTR and also look into achieving more consistency in the number of clicks each week.