Dentists at Pymble – January 2022 Monthly Report

Manager

We’re pleased to report that the SEO campaign has produced an improvement in site traffic this month. User site visits are up by 7.3%, yielding a total of 1,087 users. Of the 1,087 users visiting the site in January, 927 users are from the organic search channel. Keyword rankings are fairly steady with minimal movement. It’s noteworthy to see a total of 22 keywords join the top 3 positions and 23 keywords join the top 4-10 positions of first page results, with 2 focus keywords holding on strongly to their first page positions of search results. We look forward to seeing upward movement in the ranking of the keyword ‘dentist chatswood’ after on-page optimisations were completed in January. Through February, we plan to use on-page optimisations to propel the keyword ‘dentist st. ives’ closer to the top positions of first page results as this keyword’s 590-monthly search volume looks promising in strengthening the campaign.

The Google Ads campaign has also yielded impressive results with January having the second lowest cost per conversion in the past 6 months. The campaign was able to generate a total of 11 conversions and 67 clicks at a CTR of 5.84%. Another remarkable win this month is the 5.75% increase in Search Impression Share which meant more visibility over other competitors. With competitors becoming more aggressive in bidding for more high-intent searchers, the cost per click has increased slightly by 16.48% while the conversion rate dipped by 41.47%. Given these data, our strategy for the month of February is to optimise the keywords further, initiate some ad copy tests, and continue to update the negative keywords list to deter irrelevant and competitor searches. To increase the opportunity in getting more qualified leads, we will also pause keywords that did not bring in conversions for more than 6 months and replace them with keywords that reflect more relevance in recent searches.

SEO Analysis

22 keywords ranking in top 3 (first page) results

23 keywords ranking in top 4-10 (first page) results

Keyword ‘dentist pymble’ ranking in 2nd position (first page)

Keyword ‘emergency dentist chatswood’ ranking in 10th position (first page)

Keyword ‘cosmetic dentist pymble’ ranking in 3rd position (first page)

Keyword ‘dentist Lane Cove’ ranking in 13th position (second page).

In January, we completed on-page optimisation for the keyword ‘dentist chatswood’.

Through the month of February, our plan is to focus our on-page optimisation on the keyword ‘dentist st ives’ as it has an average of 590 monthly searches and could use a boost in ranking from second to first page of Google search results.

Google Ads Analysis

11 Conversions

67 Clicks

5.84% CTR

16.42% Conv. Rate

January has been great for the Google ads campaign. Conversions peaked at 23 in December mainly due to calls from ads but January has the second lowest cost per conversion in the past 6 months which is still awesome to see. We also noted an increase in Search Impression Share by 5.75% which means we gained more visibility compared to competitors.

However, we have seen an increase in cost per click by 16.48% and a decrease in conversion rate by 41.47%. This means that competitors became more aggressive in bidding to get more high-intent searchers.

The plan for February is to optimise the keywords further, initiate some ad copy tests, and continue to update the negative keywords list to avoid wastes due to irrelevant and competitor searches. We will also pause keywords that have no conversions for more than 6 months while taking up part of the budget and replace them with keywords both reflecting the most recent search terms and the services being offered, as we did this month.