Manager
The month of July has produced a variety of results for the SEO and Google Ads campaign with some wins for both! We are pleased to start off with an increase in the average SEO ranking for the SEO campaign. This is due to the increase of keywords ranking in the top 4 to 10 positions of Google search results. We are also ecstatic to find positive growth for almost all of the targeted keywords of the campaign. We will continue to boost the vital keywords of the campaign for the coming month of August by using on-page optimisations. The Google Ads campaign has seen some pleasing results as we continue to secure our strong conversion rate. The campaign has had a multitude of wins as well in terms of campaign traffic and CTR. The only downside for this month is seeing a slight increase in average CPC, which we will be addressing in the coming month of August by optimising non-performing keywords. We will try to continue this level of growth as well for conversions and CTR.
SEO Analysis
24 keywords ranking in top 3 (first page) results
25 keywords ranking in top 4-10 (first page) results
Keyword ‘dentist pymble’ ranking in 2nd position (first page)
Keyword ‘emergency dentist chatswood’ ranking in 5th position (first page)
Keyword ‘cosmetic dentist hornsby’ ranking in the 11th position (second page)
Keyword ‘cosmetic dentist pymble’ ranking in 3rd position (first page)
Keyword ‘dentist chatswood’ ranking in 38th position (fourth page)
Keyword ‘dentist Lane Cove’ ranking in 15th position (second page).
In July, an off page link or an editorial spot has been secured and can be viewed here: https://healthlivingyoga.com/24493/what-are-the-reasons-to-visit-a-professional-dentist/.
Through the month of August, our plan is to continue expanding our on-page optimisations to boost the ranking for the keyword ‘dentist epping’ from its current 43rd position ranking as there is significant search volume for this keyword each month.
Google Ads Analysis
5 Conversions
32 Clicks
4.9% CTR
15.6% Conv. Rate
July has been a successful month for the Google Ads campaign as we have seen an increase in the overall traffic and click through rate – great wins! We are still in a superb position in terms of conversion rate and this is because the campaign is continuing to target high quality search terms.
However, we have noted that the average cost per click has slightly increased from the previous month, however this hasn’t affected the overall traffic negatively.
Our plan for the month of August is to structure the campaign to drive an increase in the CTR further so we can take advantage of the campaign’s high conversion rate. We would also continuously optimise the non performing keywords to be able to lower down the cost per click
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