Manager
The month of July has presented a variety of wins for website analytics and Google Ads. Website traffic has increased by 9.7% which is a total of 1,747 new users and the average session duration has increased by 35%. For Google Ads, conversions have increased by 11.1% which is an implication of 10 conversions. In addition, the conversion rate increased to 20.8%, which is a 52.8% increase compared to June. Throughout July, we added competitor business search terms to the current campaign and adjusted the bidding strategy to target an overall cost per conversion of $40.
In regards to SEO, July finished on 20 keywords ranking in the top 3 spots and 29 keywords ranking in the top 4-10 spots on Google search results. Keywords such as ‘dentist Pymble’ and ‘cosmetic dentist Pymble’ are notably both ranking 1st on the first page of Google. Throughout August, we were planning on performing on-page optimisation for the keyword ‘dentist Hornsby’ which is a high-volume search term.
We confirm that this will be the final report for Dentists at Pymble, and we would like to take this opportunity to thank you and wish you well with your future endeavours.
SEO Analysis
20 keywords ranking in top 3 (first page) results
29 keywords ranking in top 4-10 (first page) results
Keyword ‘dentist Pymble’ ranking in 1st position (first page)
Keyword ‘emergency dentist Chatswood’ ranking in 9th position (first page)
Keyword ‘cosmetic dentist Pymble’ ranking in 1st position (first page)
Keyword ‘dentist Lane Cove’ ranking in 10th position (first page).
Keyword ‘emergency dentist Ryde’ ranking in 14th position (second page)
In July, we tried to perform on-page optimisation for the keyword ‘dentist Hornsby’ which has an average of 1,900 monthly searches. A log-in issue with the site prevented us from completing the task.
Google Ads Analysis
10 Conversions
48 Clicks
7.88% CTR
20.83% Conversion Rate
July marks the final month of your Google Ads campaign with 5Tales.
For July, we set up new ads for most ad groups. We used responsive search ads (RSAs) for the Dental Implants and Cosmetic Dentistry ad groups, and a Call Ad for the Emergency Dentist ad group to prioritise calls during dental emergencies. We also added competitor business search terms that took up the budget without getting conversions in the negative keyword list. Finally, we changed the bidding strategy to target an overall cost per conversion of $40. At the end of the month, we were able to achieve better than expected with a cost per conversion of $33.78.
The plan for August is to pause the ongoing campaign on the 7th and complete handing over all accounts related to Google Ads during the first week of the month. We have put up an automated rule to pause the campaign to avoid further costs beyond the 7th of August, which will fall on a weekend.
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