Manager
The month of May has presented itself with promising results for SEO, Google Ads and Website Analytics. You have 21 keywords ranking in the top 3 spots and 27 keywords ranking in the top 4-10 spots on Google Search results. Keywords such as ‘dentist pymble’, ‘emergency dentist chatswood’ and ‘cosmetic dentist pymble’ are ranking 1st, 8th and 1st respectively. In May, we spent time optimsing the keyword ‘emergency dentist ryde’ and we expect that its ranking will improve in the coming weeks. As we enter June, we will focus on optimsing the keyword ‘dentist roseville’ as it has a significant amount of monthly searches. In regards to Google Ads, you finished the month with 13 conversions, 69 clicks and an 8.82% click through rate. Compared to April, you had a 8.33% increase in conversions. For June, we will spend time testing different Ad copy and implement changes as guided by the Google Ads Technical Support team.
SEO Analysis
21 keywords ranking in top 3 (first page) results
27 keywords ranking in top 4-10 (first page) results
Keyword ‘dentist pymble’ ranking in 1st position (first page)
Keyword ‘emergency dentist chatswood’ ranking in 8th position (first page)
Keyword ‘cosmetic dentist pymble’ ranking in 1st position (first page)
Keyword ‘dentist Lane Cove’ ranking in 10th position (first page).
Through the month of May, we completed on-page optimisation for the keyword ‘emergency dentist ryde’ and we expect movement in its ranking in the coming weeks.
For the month of June, we will focus our on-page optimisation on the keyword ‘dentist roseville’ which has significant monthly searches and has slipped in ranking recently. We aim to bring its position closer to the first page of Google search results.
Google Ads Analysis
13 Conversions
69 Clicks
8.82% CTR
18.84% Conversion Rate
May has been great for the Google Ads campaign. We have seen an 8.33% increase in conversions compared to April.
However, we are still unable to track booking conversions for Google Ads.
For May, we arranged a meeting with Google Ads’ Technical Support team with the aim to resolve the issue of tracking bookings that were only registered as direct website visit conversions rather than having those from Google Ads separated and properly attributed. On another note, we also added competitor search terms that took up the budget without getting conversions in the negative keyword list.
The plan for June is to observe the effect of the changes implemented as guided by the Google Ads Technical Support team. We will also continue to update the negative keywords list to avoid wastes due to irrelevant, low intent and competitor searches. Furthermore, we will initiate other ad copy tests, especially for ad groups still not using responsive search ads which will be the standard ad type from July onwards.
Recent Comments