Dentists at Pymble – November 2020

Manager

We’re pleased to report that the SEO campaign for the month of November has been hugely successful in generating user site traffic. With a 4.5% increase in user site visits at 675 users this month visiting the site at an average session duration of 2 minutes and 41 seconds per site visit, it appears that the SEO boosting has positively impacted user engagement this month. Aside from the impressive 129.5% increase in the average time spent navigating the site per visit, another noteworthy win is our targeted keywords ‘dentist pymble’ and ‘cosmetic dentist pymble’ both strongly holding on to the 1st position of search results. We’re also thrilled to see the increase in the number of keywords joining the top 3 positions of search results, as well as the keyword ‘emergency dentist chatswood’ move to the top 3rd position of search results this month from last month’s 7th position, an indication that the SEO boosting has been fairly successful in the keyword rankings. The decrease in the number of keywords ranking in the top 4-10 positions and the drop of the targeted keyword ‘cosmetic dentist hornsby’ to 32nd position are two concerns we will work to address in the succeeding months of the campaign. We’ll be using our off-page strategy through December to aggressively push the keyword ‘cosmetic dentist hornsby’ back to the top 5 positions of first page results. On another positive note, the Google Ads campaign for the month of November has produced steady results. We’re pleased to report that there has been an increase in the CTR and conversion rate this month. On the other hand, there has been a dip in the number of clicks and total conversions achieved through the month of November. With the implementation of a new fix for conversion tracking, we’re excited to see the turnaround in conversion stats through December. With this in mind, we plan to structure the campaign to increase overall traffic that will yield positive conversion results also.

SEO Analysis

32 keyword ranking in top 3 (first page) results

19 keywords ranking in top 4-10 (first page) results

Keyword ‘dentist pymble’ ranking in 1st position (first page)

Keyword ‘emergency dentist chatswood’ ranking in 3rd position (first page)

Keyword ‘cosmetic dentist hornsby’ ranking in 32nd position (first page)

Keyword ‘cosmetic dentist pymble’ ranking in 1st position (first page)

Off-page strategy will be used through December to see the keyword ‘cosmetic dentist hornsby’ bounce back to the top 5 positions on the first page of Google’s results

Google Ads Analysis

41 clicks,

10.5% CTR,

7 conversions,

17.1% conversion rate.

November has seen a pleasing month of results for the Google Ads campaign.

We’ve successfully increased the CTR and Conversion rate which has been fantastic.

With the implementation of a new fix for conversion tracking, we are confident all conversions will be tracked accurately in the dashboard moving forward as well.

However, we have also noted that the number of clicks and total conversions are lower compared to the month of October.

With this in mind, the plan for December is to structure the campaign to increase the overall traffic and in turn push for the increase in that traffic actually converting.