Dentists at Pymble – November 2021 Monthly Report

Manager

We’re pleased to report that the SEO campaign for the month of November has produced promising results for keyword rankings and site traffic. User site visits have reached a total of 1,221 users this month, with 1,060 users coming from the organic search channel. Worth mentioning is the notable increase in the time spent by each user in the site, which can indicate higher user interest this month compared to last month. Three keywords – ‘cosmetic dentist pymble’, ‘dentist pymble’, and ‘emergency dentist chatswood’ — are all ranking impressively in the first page of search results. Quite remarkable are the rankings of the keywords ‘cosmetic dentist pymble’ and ‘dentist pymble’, which are at the 1st and 2nd position of first page results. Not far behind is ‘emergency dentist chatswood’ ranking in the 9th position, followed by ‘dentist Lane Cove’ ranking in the 13th position. Equally noteworthy wins are the 20 keywords ranking in the top 3 positions and 28 keywords ranking in the top 4-10 positions of first page results. We’re excited to see upward movement in the ranking of the keyword ‘dentist epping’ in the coming weeks after on-page optimisations were put in place for the mentioned keyword. We also plan to boost the ranking of the keyword ‘dentist turramurra’ closer to the first page of search results with on-page optimisations we will put in place through December.

For the Google Ads campaign, we’re thrilled to see that the strategies we used this month have yielded fairly successful results as well. This month’s campaign sees a 15.09% conversion rate, with a total of 53 clicks leading to 8 conversions in total. The remarkable 28.07% reduction in the cost per conversion can be attributed to the impressive 23.77% increase in conversion rate. A point of concern is the decrease in Search Impression Share, however, which we aim to work on through December. To increase our visibility in the coming weeks, we plan to optimise the keywords further, initiate some ad copy tests, and continue to update the negative keywords list to avoid wastes due to irrelevant and competitor searches. With these strategies in place, we’re optimistic that our Google Ads campaign will yield stronger results and conversions.

SEO Analysis

20 keywords ranking in top 3 (first page) results

28 keywords ranking in top 4-10 (first page) results

Keyword ‘dentist pymble’ ranking in 2nd position (first page)

Keyword ‘emergency dentist chatswood’ ranking in 9th position (first page)

Keyword ‘cosmetic dentist pymble’ ranking in 1st position (first page)

Keyword ‘dentist Lane Cove’ ranking in 13th position (second page).

In November, we completed on-page optimisation for the keyword ‘dentist epping’ and expect to see improvement in its ranking in the coming weeks.

Through the month of December, our plan is to focus our on-page optimisation on the keyword ‘dentist turramurra’ as it has high average monthly searches and to boost its ranking into the first page of Google search results.

Google Ads Analysis

8 Conversions

53 Clicks

6.29% CTR

15.09% Conv. Rate

November has been great for the Google ads campaign. We have seen a decrease in cost per click by 10.97% and an increase in conversion rate by 23.77%. This resulted in a 28.07% reduction in cost per conversion which is awesome to see.

However, we have noted a decrease in Search Impression Share by 29.51% which means we are missing out in visibility compared to competitors.

The plan for December is to optimise the keywords further, initiate some ad copy tests, and continue to update the negative keywords list to avoid wastes due to irrelevant and competitor searches.