Manager
It has been a fantastic month for both the SEO and Google Ads campaigns this October! We are excited to see strong growth in different stats across the board from both campaigns. To start there has been a 3.3% increase in overall site traffic, the majority of which was brought in by the organic (SEO) channel at 1139 organic users. The CPC channel was able to bring in 28 users for the month as well. The average SEO ranking has gone up as the number of keywords ranking in the top 3 positions increased throughout the month. At the same time, it is fantastic to find all the targeted keywords secure the top #1 positions or go up from their previous rankings! The SEO campaign is at a successful stage, and we aim to pursue this level of growth for the coming month of November by utilising an on-page strategy for our focus keywords. It has also been a strong month for the Google Ads campaign as we note an increase in the number of clicks and impressions. We were able to bring down cost and average CPC so the improvement in these stats easily follows. The number of conversions sits at 5, putting the conversion rate at 11.9%. We will continue to optimise both the SEO & Ads campaigns, specifically through improving ad copy and strategising for the coming month of November.
SEO Analysis
25 keywords ranking in top 3 (first page) results
28 keywords ranking in top 4-10 (first page) results
Keyword ‘dentist pymble’ ranking in 1st position (first page)
Keyword ‘emergency dentist chatswood’ ranking in 6th position (first page)
Keyword ‘cosmetic dentist pymble’ ranking in 1st position (first page)
Keyword ‘dentist Lane Cove’ ranking in 13th position (second page).
In October, we completed on-page optimisation for the keyword ‘dentist gordon’ which is now ranking in 21st position (third page). We expect to see improvement in its ranking in the coming weeks.
Through the month of November, our plan is to focus our on-page optimisation on the keyword ‘dentist epping’ as it has a significant number of average monthly searches and to boost its ranking in Google search results.
Google Ads Analysis
5 Conversions
42 Clicks
4.92% CTR
11.90% Conv. Rate
October has been great for the Google ads campaign. We have seen a decrease in cost per click, which was our focus for the month to allow more clicks and possible conversions. A change in the keywords assisted in increasing the clicks.
However, we have noted a decrease in conversion rate this month, which in turn resulted in lower total conversions and higher cost per conversion.
The plan for November is to optimise the keywords further, initiate some ad copy and settings tests, and continue to update the negative keywords list to avoid wastes due to irrelevant and competitor searches.
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