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Dentists at Pymble – September 2020

by | Oct 7, 2020 | Dentists at Pymble | 0 comments

Manager

Upon the resumption of the marketing campaigns this September, we are pleased to note impressive results upon this initial first month back! With notable website traffic of 662 users, our SEO campaign is off to a solid start by bringing in a large portion of these users amounting to 542 site visits. Our keyword rankings have also been performing solidly across the board, securing themselves back on the first page of Google search results. A massive win is seeing two of our targeted keywords rank in the top 1 position of Google! By using on-page optimisations, we will be boosting our other targeted keywords as well. The Google Ads campaign is also progressing smoothly with the CPC channel bringing in the third highest number of users in the overall traffic. Both our click through rate and conversion rate are strong, suggesting more positive figures in the coming month. Our goal for October is to further optimise the campaign to stabilise the results and see an increase in the number of conversions achieved.

SEO Analysis

  • 32 keyword ranking in top 3 (first page) results
  • 20 keywords ranking in top 4-10 (first page) results
  • Keyword ‘dentist pymble’ ranking in 1st position (first page)
  • Keyword ‘emergency dentist chatswood’ ranking in 13th position (second page)
  • Keyword ‘cosmetic dentist hornsby’ ranking in 7th position (first page)
  • Keyword ‘cosmetic dentist pymble’ ranking in 1st position (first page)
  • On-page optimisations will be used through October to see the ranking for the keyword ‘emergency dentist chatswood’ moves closer to the first page of Google’s results

    • Google Ads Analysis

  • 41 clicks,
  • 8.9% CTR,
  • 3 conversions,
  • 7.3% conversion rate
  • September has seen great performance from the Google Ads campaign. We saw great traffic, great CTR and conversion rate which makes us believe that the campaign has great potential for the following month.
  • The only downside is the consistency of getting conversions as we dropped off towards the end of the month but this might be a part of the learning phase of Google Ads algorithm.
  • Now, the plan for October is to structure the campaign to have better consistency in getting conversions and we can do that by changing the non performing keywords, ads and do some tests with the bidding strategies.