Manager
The month of September has produced strong and positive results for both campaigns. We are pleased to report a number of wins from the SEO and Google Ads stats. The organic (SEO) channel remains to be the top performing channel of the month as it brought in 1101 organic users. This is an improvement from last month’s 1022 organic users. The average SEO ranking has gone up as we see an increase in the number of keywords ranking in the top 3 positions of Google search results! This is a win in itself, however the biggest win for the month in the SEO campaign is seeing two of our target keywords finally secure the top #1 position on organic results! We aim to boost other target keywords for the coming month of October by using on-page optimisation. For the Google Ads campaign, we were able to increase the overall traffic and number of clicks. This puts the CTR at 5.3%, which is still slightly below last month’s performance. Nevertheless, it is exciting to see a strong increase in the number of conversions and the conversion rate. We will continue with this structure due to the upward trajectory of most of our stats, however we will also optimise keywords to lower CPC.
SEO Analysis
24 keywords ranking in top 3 (first page) results
29 keywords ranking in top 4-10 (first page) results
Keyword ‘dentist pymble’ now ranking in 1st position (first page)
Keyword ‘emergency dentist chatswood’ ranking in 7th position (first page)
Keyword ‘cosmetic dentist pymble’ now ranking in 1st position (first page)
Keyword ‘dentist Lane Cove’ ranking in 16th position (second page).
In September, we completed on-page optimisation for the keyword ‘dentist chatswood’ and we expect to see improvement in its ranking in the coming weeks.
Through the month of October, our plan is to focus our on-page optimisation on the keyword ‘dentist gordon’ as it has a significant number of average monthly searches and to boost its ranking and bring it closer to the first page of Google search results.
Google Ads Analysis
9 Conversions
38 Clicks
5.3% CTR
23.7% Conv. Rate
September has been great for the Google ads campaign. We have seen an increase in the conversion rate thus giving the campaign better total conversion for the month. We also noted lower cost per click and lower cost per conversion which is pretty exciting to see. The change in the keywords helped out a lot in getting those conversions.
However, we have noted a small drop in the CTR but it did not affect the overall performance of the campaign.
The plan for October is to continue running the same structure but we will optimize the keywords further to try and keep the average cpc lower.
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