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Dentists at Pymble – February 2021 Monthly Report

Mar 5, 2021

Manager

Although February has been a pleasing month for both the SEO and Google Ads campaigns, there are still a few challenges the campaign faced this month. There has been another slight increase in overall website traffic this February, with the organic (SEO) channel leading the majority of users into the site. The number of users from the CPC channel has also gone up, which leads us to a positive demonstration of the campaigns’ effectiveness. For the SEO campaign, there have been a few dips in keyword rankings as 6 keywords drop down from the top 3 positions of Google search results. We remain positive as the below listed focus keywords display impressive progress from their previous rankings. For the month of March, we will utilise off-page works to secure all of the targeted keywords within the top 3 positions of Google. For the Google Ads campaign, it has been exciting to see an increase both in the clicks and click through rate of ads along with the lower cost per click. The conversions are performing less than expected so we will be exerting our efforts into making these conversions more consistent throughout the month.

SEO Analysis

  • 34 keywords ranking in top 3 (first page) results
  • 26 keywords ranking in top 4-10 (first page) results
  • Keyword ‘dentist pymble’ ranking in 1st position (first page)
  • Keyword ‘emergency dentist chatswood’ ranking in 3rd position (first page)
  • Keyword ‘cosmetic dentist hornsby’ ranking in 7th position (first page)
  • Keyword ‘cosmetic dentist pymble’ ranking in 1st position (first page)
  • Off-page work will continue in March to see a boost in the ranking for the keyword ‘cosmetic dentist hornsby’ closer to the top 3 results

    • Google Ads Analysis

  • 30 clicks,
  • 8.4% CTR,
  • 4 conversions,
  • 13.3% conversion rate.
  • February has seen a pleasing month overall for the Google Ads campaign.
  • We’ve successfully increased the campaign’s CTR by 49.6% as well as the number of clicks which is impressive.
  • However, we have also noted that the number of conversions achieved is slightly lower compared to the previous month due to its inconsistency each week. One of the few reasons for this is the high cost per click which led to a lower number of daily clicks.
  • With that being said, our plan is to structure the campaign to achieve that lower CPC by adjusting a few of the more costly keywords without sacrificing relevance which can lead to better traffic and more total conversions.

    • Dentists at Pymble – January 2021

    Feb 5, 2021

    Manager

    Overall, it has been a positive month for the SEO and Google Ads campaigns this January. To start off, we note a pleasing 11.9% increase in overall site traffic for the month. Although there have been a few fluctuations in the trend of site visits, it has been generally stable so we start off in February with a solid website performance. We are particularly excited with the website statistics as they can be attributed to campaign improvements. This can be seen in the increase of organic traffic from 553 to 767 users as well as 8 site visits from the CPC channel last month to 14 this January. The SEO campaign has been full of wins as we see significant growth in the number of keywords we have ranking both in the top 3 and top 4 to 10 positions. The success across the board resonates with the targeted keywords as all of them secured their rankings on the first page of Google. Some wins that are worth mentioning are seeing keywords ‘cosmetic dentist pymble’ and ‘dentist pymble’ rank in the top 1 position of search results as well as seeing the massive boost in keyword ‘cosmetic dentist hornsby’ from the 32nd position to the 7th position this month! Unfortunately, the Google Ads campaign has been less successful in achieving this amount of growth as the ads for January produced steady data throughout the month although both the number of clicks and the CTR have taken a significant hit. The conversion rate remains at a stable pace however which is a huge win, however we will be pushing this further in the coming month by asserting a higher CTR through February.

    SEO Analysis

  • 40 keyword ranking in top 3 (first page) results
  • 23 keywords ranking in top 4-10 (first page) results
  • Keyword ‘dentist pymble’ ranking in 1st position (first page)
  • Keyword ‘emergency dentist chatswood’ ranking in 6th position (first page)
  • Keyword ‘cosmetic dentist hornsby’ ranking in 7th position (first page)
  • Keyword ‘cosmetic dentist pymble’ ranking in 1st position (first page)
  • Off-page work will be completed in February to see a boost in the ranking for the keyword ‘cosmetic dentist hornsby’ as there is significant search volume each month

    • Google Ads Analysis

  • 29 clicks,
  • 5.6% CTR,
  • 5 conversions,
  • 17.2% conversion rate.
  • January has seen a pleasing month overall for the Google Ads campaign.
  • We’ve successfully increased the total conversions and Conversion rate by a significant 25%.
  • Another huge win we have noted for the previous month is the consistency in the conversions achieved each through the month. This is a great sign that the campaign is consistently generating traffic from high intent searchers.
  • However, we have also noted that the number of clicks has not increased and the CTR is lower compared to the previous month.
  • With that being said, the plan for next month is to structure the campaign to increase the CTR and also look into achieving more consistency in the number of clicks each week.