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Dentists at Pymble – October 2020

Nov 6, 2020

Manager

We are thrilled to see highly positive developments in the marketing campaigns this October! The initial data upon resuming these campaigns in September showed potential for more optimisations in both the SEO and Google Ads campaigns. First off, it has been pleasing to see a slight increase in overall website traffic from the previous month. Our SEO channel remains to be the primary source of traffic, a solid indicator of an effective SEO presence on Google. The number of keywords found on the first page of search results are maintained. The biggest win for our SEO campaign this month is securing all of the focused keywords on the first page of Google, two of which are ranking in the top 1 positions! This amount of growth is also present in our Google Ads campaign as we see a 24.4% increase in the number of clicks with only a slight increase in CPC. It has also been fantastic to achieve more conversions this October, which was a relevant goal we had from the previous month. We aim to stabilise this growth in conversions for the coming month of November by maximising our conversion bidding strategy.

SEO Analysis

  • 31 keyword ranking in top 3 (first page) results
  • 22 keywords ranking in top 4-10 (first page) results
  • Keyword ‘dentist pymble’ ranking in 1st position (first page)
  • Keyword ‘emergency dentist chatswood’ ranking in 7th position (first page)
  • Keyword ‘cosmetic dentist hornsby’ ranking in 5th position (first page)
  • Keyword ‘cosmetic dentist pymble’ ranking in 1st position (first page)
  • Off-page strategy will be used through November to see the keyword ‘emergency dentist chatswood’ shift closer to the top 3 positions on the first page of results

    • Google Ads Analysis

  • 51 clicks,
  • 8.9% CTR,
  • 8 conversions,
  • 15.7% conversion rate.
  • October has seen a great month of results for the Google Ads campaign with an increase in the number of clicks and impressions.
  • The number of conversions ha also picked up compared to last month’s 3 and conversion rate being 114.4% higher than last months, these are fantastic numbers to see since commencing the campaign again.
  • However, we have also noted an increase in the average cost per click which we would like to lower back down. We have also noticed inconsistency in the conversions achieved through the month as we didn’t track any conversions during the 1st and 3rd week of the month.
  • The plan for November is to maximise conversion bidding strategy to try and pull in more consistency in the conversions achieved through the month. We will also investigate lowering down the average CPC as much as we can by changing the non performing keywords.

    • Dentists at Pymble – September 2020

    Oct 7, 2020

    Manager

    Upon the resumption of the marketing campaigns this September, we are pleased to note impressive results upon this initial first month back! With notable website traffic of 662 users, our SEO campaign is off to a solid start by bringing in a large portion of these users amounting to 542 site visits. Our keyword rankings have also been performing solidly across the board, securing themselves back on the first page of Google search results. A massive win is seeing two of our targeted keywords rank in the top 1 position of Google! By using on-page optimisations, we will be boosting our other targeted keywords as well. The Google Ads campaign is also progressing smoothly with the CPC channel bringing in the third highest number of users in the overall traffic. Both our click through rate and conversion rate are strong, suggesting more positive figures in the coming month. Our goal for October is to further optimise the campaign to stabilise the results and see an increase in the number of conversions achieved.

    SEO Analysis

  • 32 keyword ranking in top 3 (first page) results
  • 20 keywords ranking in top 4-10 (first page) results
  • Keyword ‘dentist pymble’ ranking in 1st position (first page)
  • Keyword ‘emergency dentist chatswood’ ranking in 13th position (second page)
  • Keyword ‘cosmetic dentist hornsby’ ranking in 7th position (first page)
  • Keyword ‘cosmetic dentist pymble’ ranking in 1st position (first page)
  • On-page optimisations will be used through October to see the ranking for the keyword ‘emergency dentist chatswood’ moves closer to the first page of Google’s results

    • Google Ads Analysis

  • 41 clicks,
  • 8.9% CTR,
  • 3 conversions,
  • 7.3% conversion rate
  • September has seen great performance from the Google Ads campaign. We saw great traffic, great CTR and conversion rate which makes us believe that the campaign has great potential for the following month.
  • The only downside is the consistency of getting conversions as we dropped off towards the end of the month but this might be a part of the learning phase of Google Ads algorithm.
  • Now, the plan for October is to structure the campaign to have better consistency in getting conversions and we can do that by changing the non performing keywords, ads and do some tests with the bidding strategies.