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Dentists at Pymble – February Monthly Report

Mar 6, 2020

Manager

The month of February has shown some pleasing results overall. We have seen a slight dip in the overall website traffic, particularly towards the end of the month. We are stilling 568 organic (SEO) website visits through February while there were 570 in January, this number staying very consistent is positive to see. The SEO rankings have seen a few fluctuations in both directions over the last month, and the keyword ‘dentist pymble’ has maintained is #3 position on the first page of results. Through March our focus will again be on the on-page strategy where we will be making further optimisations to ensure we can see this ranking hitting the top 1-2 positions in coming months. The Google Ads campaign has seen a fantastic month of results, however it seems the total number of conversions (13) was not tracked in the dashboard. This will be an issue resolved in the coming month and the campaign will be optimised to ensure we see this trend of results continuing through the coming months.

SEO Analysis

  • 26 keyword ranking in top 3 (first page) results
  • 34 keywords ranking in top 4-10 (first page) results
  • Keyword ‘dentist pymble’ ranking in 3rd position (first page)
  • Keyword ‘emergency dentist chatswood’ ranking in 13th position (second page)
  • Keyword ‘cosmetic dentist hornsby’ ranking in 6th position (first page)
  • Editorial spot secured to maintain and boost existing rankings. Can be viewed here: http://www.mrdetechtive.com/everything-to-know-about-tooth-polishing/
  • On-page optimisations will be completed in the coming month to see improvements for the keyword ‘dentist pymble’

    • Google Ads Analysis

  • February has been a very positive month, with an increase in CTR (9.8%) and 65 clicks.
  • We have experienced some tracking issues which means that conversions that were achieved have not been pulled into the dashbaord. However we have been able to track these with our back up method. This shows us that there were actually 13 conversions achieved through February
  • Through March, we will resolve the conversions tracking issue and look into structuring the campaign to increase CTR which in this case is the baseline of other stats for increasing the overall results

    • Dentists at Pymble – January Monthly Report

    Feb 7, 2020

    Manager

    The month of January has seen a fantastic start to the year for both the SEO and Google Ads campaigns. We have seen a massive 33% increase in website traffic, with the majority of this traffic coming from organic (SEO) search results. The SEO rankings have continued to progress and make their way onto the first page of results which has contributed to this increase in website traffic. Over the coming month we will be continuing to focus our on-page strategy on the Chatswood and Ryde keywords in order to get these moving closer to the top 1-3 positions on the first page of results. On the Google Ads front, we have seen some incredible numbers. We have seen a total of 15 conversions at a 19% conversion rate which is fantastic. Over the coming month we will be structuring the campaign to see an increase in the CTR to about 5%. We will also be utilising an improved bidding strategy to ensure we can see consistent conversions occurring throughout the month.

    SEO Analysis

  • 26 keyword ranking in top 3 (first page) results
  • 31 keywords ranking in top 4-10 (first page) results
  • Keyword ‘dentist pymble’ ranking in 2nd position (first page)
  • Keyword ‘emergency dentist chatswood’ ranking in 11th position (second page)
  • Keyword ‘cosmetic dentist hornsby’ ranking in 7th position (first page)
  • Further on-page optimisations will be completed in the coming month to see further improvements for Chatswood and Ryde focused keywords

    • AdWords Analysis

  • 39.3% increase in Clicks
  • 85.2% increase in Impressions
  • 114.3% increase in Conversions
  • 53.8% increase in Conversion rate
  • 52.5% decrease in Cost per conversion