Dentists at Pymble – November Monthly Report
Manager
November has produced a great month of numbers across the board. We have seen the overall website traffic bounce back from the previous month which is great! We have seen a 75% increase in the website traffic with 585 of the total users coming from organic search results (SEO). The SEO campaign has continued to impress through November with a huge increase in the number of keywords now appearing in the top 3 positions on Google. The Google Ads campaign has also produced some positive numbers with a total of 4 conversions throughout the month. In the coming month our optimisations will continue to ensure we can improve the number of conversions tracked through December.
SEO Analysis
The month of November has seen some outstanding results! We can now see 44 keywords appearing on the first page of Google’s results (top 10), with 20 of those actually appearing in the top 3 results on that first page which is great! We have seen some massive movements in the rankings with the terms ‘emergency dentist roseville’, ‘teeth whitening pennant hills’ and ‘emergency dentist chatswood’ moving 96, 90 and 89 positions towards the first page of results. It has also been a huge win to see the Sydney term ‘teeth whitening north sydney’ move 91 positions to now be sitting in 9th position on the first page of results. Over the coming month we will continue with the off page strategy in order to gain more authority for the website which will in turn see more of the targeted keywords move onto the first page of results.
AdWords Analysis
We have seen a very positive month of results through November for the Google Ads campaign. We have managed to achieve 4 Total conversions with a 7.8% Conversion rate which is great! Comparing these results to the previous month of October, it is very pleasing. We have also noted that mobile devices dominated our conversion department which is why we will focus on that device moving forward. We will also use the data we collected through November to use more search terms that prove to be more relevant so we can structure the campaign to get an increase in the number of Conversions and also achieve a higher CTR for December.
Dentists at Pymble – October Monthly Report
Manager
The month of October has produced a great month of numbers overall. We have seen a significant 24% increase in the overall website traffic with the majority of this traffic coming from organic Google search results. As our SEO rankings continue to make their way towards the top 10 and top 3 results on Google, we do expect the website traffic to continue to increase as well. The SEO rankings themselves have been making steady progress towards more valuable positions on the first page of Google, however we will be continuing to utilise our off page strategy to ensure the keywords continue following this trend. On the Google Ads front, the campaign has been performing slower than expected. However, it has been very positive to see an increase in the number of clicks on our ads. From here, our goal is to achieve a number of conversions through the month of November, which we will be utilising a few different optimisation tactics achieve.
SEO Analysis
October has seen a positive month of results overall with some large fluctuations in the rankings. We can now see 9 keywords appearing in the top 3 results on the first page of Google which is an improvement from the previous month. We have seen the keywords ‘emergency dentist lindfield’, ‘dental implants lane cove’ and ‘dental implants epping’ move 79, 74 and 66 positions respectively towards better rankings on Google. Over the coming month our focus will remain on the off page strategy to ensure that we can see more keywords moving onto the first page (top 10 results) of Google, and then furthering them into the top 3 results on that first page. Our goal for the month of November is to see 13 keywords appearing in the top 3 results.
AdWords Analysis
October has produced a slower month than expected on the Google Ads front. We did however manage to achieve 44 clicks, a 5.2% CTR and 849 impressions on the ads throughout the month. However, the campaign is facing a high cost per click, which our new strategy regarding the ad schedule (running ads for half the days in the month in order to double the monthly budget on those days), is working to combat this. Our plan for the month of November is to rebuild the campaign using a one keyword ad group style which should assist in getting an improved average cost per click. We will also be using a different approach with our ads and target some of the less expensive keywords.