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Dentists at Pymble – May 2022 Monthly Report

May 7, 2022

Manager

The month of May has presented itself with promising results for SEO, Google Ads and Website Analytics. You have 21 keywords ranking in the top 3 spots and 27 keywords ranking in the top 4-10 spots on Google Search results. Keywords such as ‘dentist pymble’, ‘emergency dentist chatswood’ and ‘cosmetic dentist pymble’ are ranking 1st, 8th and 1st respectively. In May, we spent time optimsing the keyword ‘emergency dentist ryde’ and we expect that its ranking will improve in the coming weeks. As we enter June, we will focus on optimsing the keyword ‘dentist roseville’ as it has a significant amount of monthly searches. In regards to Google Ads, you finished the month with 13 conversions, 69 clicks and an 8.82% click through rate. Compared to April, you had a 8.33% increase in conversions. For June, we will spend time testing different Ad copy and implement changes as guided by the Google Ads Technical Support team.

SEO Analysis

  • 21 keywords ranking in top 3 (first page) results
  • 27 keywords ranking in top 4-10 (first page) results
  • Keyword ‘dentist pymble’ ranking in 1st position (first page)
  • Keyword ‘emergency dentist chatswood’ ranking in 8th position (first page)
  • Keyword ‘cosmetic dentist pymble’ ranking in 1st position (first page)
  • Keyword ‘dentist Lane Cove’ ranking in 10th position (first page).
  • Through the month of May, we completed on-page optimisation for the keyword ‘emergency dentist ryde’ and we expect movement in its ranking in the coming weeks.
  • For the month of June, we will focus our on-page optimisation on the keyword ‘dentist roseville’ which has significant monthly searches and has slipped in ranking recently. We aim to bring its position closer to the first page of Google search results.

    • Google Ads Analysis

  • 13 Conversions
  • 69 Clicks
  • 8.82% CTR
  • 18.84% Conversion Rate
  • May has been great for the Google Ads campaign. We have seen an 8.33% increase in conversions compared to April.
  • However, we are still unable to track booking conversions for Google Ads.
  • For May, we arranged a meeting with Google Ads’ Technical Support team with the aim to resolve the issue of tracking bookings that were only registered as direct website visit conversions rather than having those from Google Ads separated and properly attributed. On another note, we also added competitor search terms that took up the budget without getting conversions in the negative keyword list.
  • The plan for June is to observe the effect of the changes implemented as guided by the Google Ads Technical Support team. We will also continue to update the negative keywords list to avoid wastes due to irrelevant, low intent and competitor searches. Furthermore, we will initiate other ad copy tests, especially for ad groups still not using responsive search ads which will be the standard ad type from July onwards.

    • Dentists at Pymble – April 2022 Monthly Report

    Apr 7, 2022

    Manager

    Your SEO campaign for the month of April has brought a variation of promising results where your website visitors and keyword rankings have improved. Your website visitors increased by 5.5% which totals to 1,816 users. In addition, your keywords ranking in the top 3 spots has increased by 5.2% which is a total of 20 – we are excited to see this improve and continue to grow. As well, you have 25 keywords ranking in the top 4-10 spots on Google’s first page. Keywords such as ‘dentist pymble’, ‘cosmetic dentist pymble’ and ‘emergency dentist chatswood’ are ranking in the 1st, 1st and 7th position respectively. Throughout April, we completed optimisation for ‘dentist north sydney’ and we anticipate its ranking to improve over the coming weeks. As we enter May, we will focus on optimising the keyword ‘emergency dentist ryde’ in order to improve its rankings, which has a significant amount of monthly searches.

    Your Google Ads campaign has presented itself with great results for conversions and clicks through rates. Your CTR sits at 7.56% and your conversion rate sits at a promising 18.18%, we anticipate this to improve. Throughout April, we added additional competitor keywords in order to prevent your budget from over spending. In May, we plan on upgrading your negative keyword list to prevent unnecessary spending on your campaign. In addition, we will continue testing your ad copy and its relevant ad groups.

    SEO Analysis

  • 19 keywords ranking in top 3 (first page) results
  • 25 keywords ranking in top 4-10 (first page) results
  • Keyword ‘dentist pymble’ ranking in 1st position (first page)
  • Keyword ‘emergency dentist chatswood’ ranking in 7th position (first page)
  • Keyword ‘cosmetic dentist pymble’ ranking in 1st position (first page)
  • Keyword ‘dentist Lane Cove’ ranking in 10th position (first page).
  • Through the month of April, we completed on-page optimisation for the keyword ‘dentist north sydney’ and we expect its ranking to improve in the coming weeks.
  • For the month of May, we will focus our on-page optimisation on the keyword ‘emergency dentist ryde’ which has significant monthly searches. We aim to bring its ranking closer to the first page of Google search results.

    • Google Ads Analysis

  • 12 Conversions
  • 66 Clicks
  • 7.56% CTR
  • 18.18% Conversion Rate
  • April has been great for the Google Ads campaign. We have seen a 9.09% increase in conversions and 8.47% decrease in cost per click compared to March.
  • However, we are still unable to accurately record booking conversions for Google Ads.
  • For April, we were able to set up tracking in the third party booking website. Despite that, all successful bookings were only registered as direct website visit conversions rather than having those from Google Ads separated. On another note, we also added competitor search terms that took up the budget without getting conversions in the negative keyword list.
  • The plan for May is to test a different attribution model to determine if the bookings made after clicking through the ads will be recorded under Google Ads instead of direct website visit conversions. We will also continue to update the negative keywords list to avoid wastes due to irrelevant, low intent and competitor searches. Furthermore, we will initiate other ad copy tests, especially for ad groups still not using responsive search ads which will be the standard ad type from July onwards.