Manager

We’re pleased to see that there is an overall increase in site traffic and number of keywords joining the top positions of first page search results. User site visits are at 1,175 users this month with 1,017 users coming from the organic search channel. A total of 25 keywords are currently ranking at the top 3 positions and 27 keywords are ranking at the top 4-10 positions. A massive win for this month’s SEO campaign is the ranking of the keyword ‘dentist pymble’ which is now at the top 1 position of first page search results. Trailing closely is the keyword ‘cosmetic dentist pymble’ which is at 2nd position of first page search results. Keywords ‘emergency dentist chatswood’ and ‘dentist Lane Cove’ are at 8th and 11th position this month, respectively. We’re looking forward to seeing the keyword ‘dentist st ives’ move further up the rankings after on-page optimisations were completed for this keyword in February. The strategy used this month was able to catapult the mentioned keyword to its current 8th ranking of first page search results from last month’s 12th position. For our strategy for the month of March, we will be using on-page optimisations on the keyword ‘dentist pennant hills’ as this has a considerable monthly search volume of 480 searches. With this strategy in place, we’re optimistic that it will push this keyword closer to the top positions of first page search results.

We’re pleased to see that the Google Ads campaign for February has been a success as well. This month’s campaign has produced 10 conversions, 61 clicks, a 6.33% CTR and a 16.39% conversion rate. Compared to January’s stats, there has been an 8.33% increase in CTR and a stable number of conversions this month. We have noted our competitors’ increasing assertive stance in bidding for more high-intent searchers however, based on the 5.11% increase in cost per click this month. As a response to our competitors’ action, we optimised ad extensions as structured snippets and site links to strengthen our campaign. These strategies can help increase the trust element in the ads and encourage more clicks and conversions. In addition to these optimisation efforts, we also created new ads for the Emergency Dentist ad group for split testing. Our overall optimisation plan through March is to optimise existing keywords further, initiate other ad copy tests, and continue to update the negative keywords list to deter irrelevant and competitor searches. To optimise the budget, we will pause existing keywords that have not brought in conversations in the past 6 months and replace them with more relevant keywords that reflect the most recent search terms and services offered.

SEO Analysis

Google Ads Analysis

Manager

The month of March has brought through some very promising results in regards to your SEO Campaign where we’ve seen your website traffic continue to skyrocket. Your users increased by 46.66% which totals to over 1,722 visitors. Out of those visitors, 1,517 of those were from organic search results and 1,493 were brand new visitors. It’s promising to see that your website is continuing to drive new visitors month on month. In addition to this, your page load time has dropped which indicates that users are able to access your website easier. Your page load time dropped by 11.3% which comes down to 3 seconds. Your keyword rankings continue to improve, with over 30 keywords sitting in the top 1-3 positions – this is a 3.4% increase since February. As well, you have 22 keywords sitting in the top 4-10 positions on the first page of organic search results. Keywords such as ‘dental implants pymble’, ‘dentist pymble’, ‘dental implants macquarie park’ and ‘cosment dentist pymble’ are ranking in the top 1st, 2nd, 1st and 1st position respectively. Throughout March, our strategy was to complete on-page optimisation for the keyword ‘dentist pennant hills’ which is now ranking in the 3rd position, however, we expect to see improvements in the coming weeks. For the month of April, we will focus our on-page optimisation on the keyword ‘dentist north sydney’ which has around 1,600 monthly searches and could use a boost in ranking closer to the first page of Google search results.

There has been success in March for your Google Ads Campaign where we’ve seen some promising results in regards to your CTR, Conversions and Clicks. Your Click Through Rate has increased and is now sitting at 7.6%, which is a 15.95% increase from the month before. Your total clicks increased by 9.8% which now totals to 67 clicks. Despite this, your Cost Per Click has increased by 7.54% which is indicating that your competitors are continuing to bid aggressively on your keywords. Another promising result are your conversions which increased by 10% in March and this is correlated by your conversion rate which increased to 16.4%. Throughout March, we fixed ads that were disapproved due to landing page issues and imputed new competitor search terms. In April, our plan is to test new ad copy, specifically for ad groups that are not using responsive search ads. In addition, we will continue to update the negative keyword list to ensure we are not wasting the budget on irrelevant and low search results.

SEO Analysis

• 29 keywords ranking in top 3 (first page) results
• 25 keywords ranking in top 4-10 (first page) results
• Keyword ‘dentist pymble’ ranking in 2nd position (first page)
• Keyword ‘emergency dentist chatswood’ ranking in 8th position (first page)
• Keyword ‘cosmetic dentist pymble’ ranking in 1st position (first page)
• Keyword ‘dentist Lane Cove’ ranking in 10th position (first page).
• Through the month of March, we completed on-page optimisation for the keyword ‘dentist pennant hills’ and we expect improvement in its ranking in the coming weeks.
• For the month of April, we will focus our on-page optimisation on the keyword ‘dentist north sydney’ which has around 1,600 monthly searches and could use a boost in ranking closer to the first page of Google search results.

Google Ads Analysis

• 10 Conversions
• 62 Clicks
• 7.34% CTR
• 16.13% Conversion Rate
• March has been great for the Google Ads campaign. We have seen a 15.95% increase in CTR and a stable number of conversions compared to February.
• However, we have seen an increase in cost per click by 7.54%. Prior to this, we have also noted an increase in cost per click since December. This means that competitors continue to be more aggressive in bidding to get more high-intent searchers.
• For March, we fixed disapproved ads due to landing page issues. We also added some competitor search terms that took up the budget without getting conversions in the negative keyword list.
• The plan for April is to initiate other ad copy tests, especially for ad groups still not using responsive search ads which will be the standard ad type from July onwards. We will also continue to update the negative keywords list to avoid wastes due to irrelevant, low intent and competitor searches. Furthermore, we will pause non-converting keywords and replace them with keywords both reflecting the most recent search terms and the services being offered.