Dentists at Pymble – November 2021 Monthly Report
Manager
We’re pleased to report that the SEO campaign for the month of November has produced promising results for keyword rankings and site traffic. User site visits have reached a total of 1,221 users this month, with 1,060 users coming from the organic search channel. Worth mentioning is the notable increase in the time spent by each user in the site, which can indicate higher user interest this month compared to last month. Three keywords – ‘cosmetic dentist pymble’, ‘dentist pymble’, and ‘emergency dentist chatswood’ — are all ranking impressively in the first page of search results. Quite remarkable are the rankings of the keywords ‘cosmetic dentist pymble’ and ‘dentist pymble’, which are at the 1st and 2nd position of first page results. Not far behind is ‘emergency dentist chatswood’ ranking in the 9th position, followed by ‘dentist Lane Cove’ ranking in the 13th position. Equally noteworthy wins are the 20 keywords ranking in the top 3 positions and 28 keywords ranking in the top 4-10 positions of first page results. We’re excited to see upward movement in the ranking of the keyword ‘dentist epping’ in the coming weeks after on-page optimisations were put in place for the mentioned keyword. We also plan to boost the ranking of the keyword ‘dentist turramurra’ closer to the first page of search results with on-page optimisations we will put in place through December.
For the Google Ads campaign, we’re thrilled to see that the strategies we used this month have yielded fairly successful results as well. This month’s campaign sees a 15.09% conversion rate, with a total of 53 clicks leading to 8 conversions in total. The remarkable 28.07% reduction in the cost per conversion can be attributed to the impressive 23.77% increase in conversion rate. A point of concern is the decrease in Search Impression Share, however, which we aim to work on through December. To increase our visibility in the coming weeks, we plan to optimise the keywords further, initiate some ad copy tests, and continue to update the negative keywords list to avoid wastes due to irrelevant and competitor searches. With these strategies in place, we’re optimistic that our Google Ads campaign will yield stronger results and conversions.
SEO Analysis
Google Ads Analysis
Dentists at Pymble – October 2021 Monthly Report
Manager
It has been a fantastic month for both the SEO and Google Ads campaigns this October! We are excited to see strong growth in different stats across the board from both campaigns. To start there has been a 3.3% increase in overall site traffic, the majority of which was brought in by the organic (SEO) channel at 1139 organic users. The CPC channel was able to bring in 28 users for the month as well. The average SEO ranking has gone up as the number of keywords ranking in the top 3 positions increased throughout the month. At the same time, it is fantastic to find all the targeted keywords secure the top #1 positions or go up from their previous rankings! The SEO campaign is at a successful stage, and we aim to pursue this level of growth for the coming month of November by utilising an on-page strategy for our focus keywords. It has also been a strong month for the Google Ads campaign as we note an increase in the number of clicks and impressions. We were able to bring down cost and average CPC so the improvement in these stats easily follows. The number of conversions sits at 5, putting the conversion rate at 11.9%. We will continue to optimise both the SEO & Ads campaigns, specifically through improving ad copy and strategising for the coming month of November.