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Dentists at Pymble – September 2021 Monthly Report

Oct 7, 2021

Manager

The month of September has produced strong and positive results for both campaigns. We are pleased to report a number of wins from the SEO and Google Ads stats. The organic (SEO) channel remains to be the top performing channel of the month as it brought in 1101 organic users. This is an improvement from last month’s 1022 organic users. The average SEO ranking has gone up as we see an increase in the number of keywords ranking in the top 3 positions of Google search results! This is a win in itself, however the biggest win for the month in the SEO campaign is seeing two of our target keywords finally secure the top #1 position on organic results! We aim to boost other target keywords for the coming month of October by using on-page optimisation. For the Google Ads campaign, we were able to increase the overall traffic and number of clicks. This puts the CTR at 5.3%, which is still slightly below last month’s performance. Nevertheless, it is exciting to see a strong increase in the number of conversions and the conversion rate. We will continue with this structure due to the upward trajectory of most of our stats, however we will also optimise keywords to lower CPC.

SEO Analysis

  • 24 keywords ranking in top 3 (first page) results
  • 29 keywords ranking in top 4-10 (first page) results
  • Keyword ‘dentist pymble’ now ranking in 1st position (first page)
  • Keyword ‘emergency dentist chatswood’ ranking in 7th position (first page)
  • Keyword ‘cosmetic dentist pymble’ now ranking in 1st position (first page)
  • Keyword ‘dentist Lane Cove’ ranking in 16th position (second page).
  • In September, we completed on-page optimisation for the keyword ‘dentist chatswood’ and we expect to see improvement in its ranking in the coming weeks.
  • Through the month of October, our plan is to focus our on-page optimisation on the keyword ‘dentist gordon’ as it has a significant number of average monthly searches and to boost its ranking and bring it closer to the first page of Google search results.

    • Google Ads Analysis

  • 9 Conversions
  • 38 Clicks
  • 5.3% CTR
  • 23.7% Conv. Rate
  • September has been great for the Google ads campaign. We have seen an increase in the conversion rate thus giving the campaign better total conversion for the month. We also noted lower cost per click and lower cost per conversion which is pretty exciting to see. The change in the keywords helped out a lot in getting those conversions.
  • However, we have noted a small drop in the CTR but it did not affect the overall performance of the campaign.
  • The plan for October is to continue running the same structure but we will optimize the keywords further to try and keep the average cpc lower.

    • Dentists at Pymble – August 2021 Monthly Report

    Sep 6, 2021

    Manager

    The results produced for the Google Ads and SEO campaigns this month of August are strong and steady with a few notable wins in both campaigns. There has been a 3.1% decrease in overall website traffic for the month. This dip is primarily due to a decrease in organic traffic. Nevertheless, the organic (SEO) channel remains to be the top performing channel for the month. The CPC channel was able to maintain the number of users it brought in from last July. The SEO campaign has been performing well in terms of keyword rankings. Although there are some keywords that dropped down from the top 3 positions, there is a significant increase in keywords ranking in the top 4 to 10 positions still found on the first page of Google search results. The targeted keywords are also performing steadily as they continue to defend their previous rankings and, for some of them, see a bit of movement in their respective rankings. The Google Ads campaign showed positive growth in terms of number of clicks by 12.5% and CTR by 24%. This puts the CTR at 6.1% for the month. There have been 5 conversions, putting the conversion rate at 13.9%. We aim to maximise our budget further for the coming month of September by utilising different bid strategies throughout the Google Ads campaign.

    SEO Analysis

  • 20 keywords ranking in top 3 (first page) results
  • 32 keywords ranking in top 4-10 (first page) results
  • Keyword ‘dentist pymble’ ranking in 2nd position (first page)
  • Keyword ‘emergency dentist chatswood’ ranking in 5th position (first page)
  • Keyword ‘cosmetic dentist hornsby’ ranking in the 10th position (first page)
  • Keyword ‘cosmetic dentist pymble’ ranking in 2nd position (first page)
  • Keyword ‘dentist chatswood’ ranking in 44th position (fifth page)
  • Keyword ‘dentist Lane Cove’ ranking in 13th position (second page).
  • In August, we completed on-page optimisation for the keyword ‘dentist epping’ and we expect to see improvement in its ranking in the coming weeks.
  • Through the month of September, our plan is to continue focusing our on-page optimisation on the keyword ‘dentist chatswood’ to boost its ranking and bring it closer to the first page of Google search results.

    • Google Ads Analysis

  • 5 Conversions
  • 36 Clicks
  • 6.1% CTR
  • 13.9% Conv. Rate
  • August has been a successful month for the Google Ads campaign as we have seen an increase in the CTR and overall traffic. The overall conversion and cost per conversion are almost identical to last month’s which is fantastic to see.
  • However, we have noted a very small drop in the conversion rate because of the increase in overall traffic but no movement in overall conversions.
  • In September we plan to utilise different bid strategies to be able increase the conversion rate and maximise further the budget we have right now.