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Dentists at Pymble – July 2021 Monthly Report

Aug 6, 2021

Manager

The month of July has produced a variety of results for the SEO and Google Ads campaign with some wins for both! We are pleased to start off with an increase in the average SEO ranking for the SEO campaign. This is due to the increase of keywords ranking in the top 4 to 10 positions of Google search results. We are also ecstatic to find positive growth for almost all of the targeted keywords of the campaign. We will continue to boost the vital keywords of the campaign for the coming month of August by using on-page optimisations. The Google Ads campaign has seen some pleasing results as we continue to secure our strong conversion rate. The campaign has had a multitude of wins as well in terms of campaign traffic and CTR. The only downside for this month is seeing a slight increase in average CPC, which we will be addressing in the coming month of August by optimising non-performing keywords. We will try to continue this level of growth as well for conversions and CTR.

SEO Analysis

  • 24 keywords ranking in top 3 (first page) results
  • 25 keywords ranking in top 4-10 (first page) results
  • Keyword ‘dentist pymble’ ranking in 2nd position (first page)
  • Keyword ‘emergency dentist chatswood’ ranking in 5th position (first page)
  • Keyword ‘cosmetic dentist hornsby’ ranking in the 11th position (second page)
  • Keyword ‘cosmetic dentist pymble’ ranking in 3rd position (first page)
  • Keyword ‘dentist chatswood’ ranking in 38th position (fourth page)
  • Keyword ‘dentist Lane Cove’ ranking in 15th position (second page).
  • In July, an off page link or an editorial spot has been secured and can be viewed here: https://healthlivingyoga.com/24493/what-are-the-reasons-to-visit-a-professional-dentist/.
  • Through the month of August, our plan is to continue expanding our on-page optimisations to boost the ranking for the keyword ‘dentist epping’ from its current 43rd position ranking as there is significant search volume for this keyword each month.

    • Google Ads Analysis

  • 5 Conversions
  • 32 Clicks
  • 4.9% CTR
  • 15.6% Conv. Rate
  • July has been a successful month for the Google Ads campaign as we have seen an increase in the overall traffic and click through rate – great wins! We are still in a superb position in terms of conversion rate and this is because the campaign is continuing to target high quality search terms.
  • However, we have noted that the average cost per click has slightly increased from the previous month, however this hasn’t affected the overall traffic negatively.
  • Our plan for the month of August is to structure the campaign to drive an increase in the CTR further so we can take advantage of the campaign’s high conversion rate. We would also continuously optimise the non performing keywords to be able to lower down the cost per click

    • Dentists at Pymble – June 2021 Monthly Report

    Jul 7, 2021

    Manager

    The results produced for both the SEO and Google Ads campaigns this June have been slower than expected. To start, there has been a 12.4% decrease in overall website traffic for the month. It is unfortunate to see that the number of users from both the organic (SEO) and CPC channels have gone down, likely due to a lower number of searches during the recent Sydney lockdown. In terms of keyword rankings in the SEO campaign, there has been a decrease in the overall SEO ranking due to a number of keywords dropping down from their previous positions on the first page of Google search results. Nevertheless, the focus keywords have been generally steady in their rankings. A notable improvement in the targeted keywords this month was for keyword ‘cosmetic dentist hornsby’ that jumped from the 31st position to the 8th position on the first page of results. For the Google Ads campaign, the number of clicks remains the same despite the increase in impressions which shows us there is room for improvement. Nevertheless, both the CTR and conversion rate are at a strong percent (CTR= 4.2%, Conversion rate = 16.1%). For the coming month of July, we will be optimising the ad copy and bidding strategies to ensure we can see an increase in clicks and traffic from the ads.

    SEO Analysis

  • 24 keywords ranking in top 3 (first page) results
  • 23 keywords ranking in top 4-10 (first page) results
  • Keyword ‘dentist pymble’ ranking in 2nd position (first page)
  • Keyword ‘emergency dentist chatswood’ ranking in 4th position (first page)
  • Keyword ‘cosmetic dentist hornsby’ jumped in the 8th position (first page), up from 31st position (fourth page) the previous month.
  • Keyword ‘cosmetic dentist pymble’ ranking in 1st position (first page)
  • Keyword ‘dentist chatswood’ ranking in 55th position (sixth page)
  • Keyword ‘dentist Lane Cove’ ranking in 27th position (third page).
  • Through the month of July, our plan is to continue expanding our on-page optimisations to boost rankings for other vital keywords.

    • Google Ads Analysis

  • 31 clicks,
  • 4.2% CTR,
  • 5 conversions,
  • 16.1% conversion rate.
  • June has been a very positive month for the Google Ads campaign. Looking at the results with 5 conversions and a whopping 16.1% conversion rate is definitely a good place to be in.
  • However, we have also noted that there is room for improvement when it comes to traffic.
  • With that being said, our plan for the coming month is to structure the campaign to get better CTR which will help with having consistent conversions each week.