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Dentists at Pymble – May 2021 Monthly Report

Jun 9, 2021

Manager

In general, it has been a pleasing month for both the SEO and Google Ads campaign this May. There has been a notable 24.7% increase in overall website traffic, the trend of which has stabilised throughout the month. This can be interpreted as an indication of a strong and thriving SEO presence on Google. Interestingly, despite the increase in the overall and organic traffic, there is still a minimal decline in the number of users brought in by the CPC channel. The average SEO ranking has also slightly gone down. However, the targeted keywords are performing strongly as they secure positions that are higher than the previous months’. We see this level of growth as well in the Google Ads campaign, evident in the 5.8% increase in CTR and significant 31.6% increase in conversion rate. 6 conversions have been recorded, a solid 20% jump from last month as well. Nevertheless, there has been a slight increase in cost per click which affected the number of traffic brought in by the ads. Our proposed solution is to optimise existing ads to provide more quality impressions and in turn traffic.

SEO Analysis

  • 29 keywords ranking in top 3 (first page) results
  • 19 keywords ranking in top 4-10 (first page) results
  • Keyword ‘dentist pymble’ ranking in 1st position (first page)
  • Keyword ‘emergency dentist chatswood’ ranking in 3rd position (first page)
  • Keyword ‘cosmetic dentist hornsby’ ranking in 31st position (fourth page)
  • Keyword ‘cosmetic dentist pymble’ ranking in 1st position (first page)
  • Keyword ‘dentist chatswood’ ranking in 36th position (fourth page)
  • In May, we performed on-page optimisations with a focus on the keyword ‘dentist Lane Cove’ and we observed a modest improvement from 29th to 26th position (third page). We expect more movements in the rankings for this keyword in the coming weeks. Once this keyword makes its way closer to the first page of Google’s search results, we would expect to see a significant increase in website traffic due to the number of searches for this keyword on a monthly basis.
  • Through the month of June, we will continue to expand our on-page optimisations to boost rankings for other vital keywords.

    • Google Ads Analysis

  • 31 clicks,
  • 6.9% CTR,
  • 6 conversions,
  • 19.4% conversion rate.
  • May has been a success for the Google Ads campaign yet again as we’ve successfully increased the campaign’s conversion rate by 31.6% and overall conversions by 20%. We were also able to lower down the conversion rate by 21.2% which is pleasing to see.
  • However, we have also noted that the overall traffic has dropped due to the increase in cost per click.
  • With that being said, our plan for the coming month is to ensure we are controlling some of those more expensive keywords and optimising the non-performing ads.

    • Dentists at Pymble – October 2021 Monthly Report

    May 11, 2021

    Manager

    It has been a fantastic month for both the SEO and Google Ads campaigns this October! We are excited to see strong growth in different stats across the board from both campaigns. To start there has been a 3.3% increase in overall site traffic, the majority of which was brought in by the organic (SEO) channel at 1139 organic users. The CPC channel was able to bring in 28 users for the month as well. The average SEO ranking has gone up as the number of keywords ranking in the top 3 positions increased throughout the month. At the same time, it is fantastic to find all the targeted keywords secure the top #1 positions or go up from their previous rankings! The SEO campaign is at a successful stage, and we aim to pursue this level of growth for the coming month of November by utilising an on-page strategy for our focus keywords. It has also been a strong month for the Google Ads campaign as we note an increase in the number of clicks and impressions. We were able to bring down cost and average CPC so the improvement in these stats easily follows. The number of conversions sits at 5, putting the conversion rate at 11.9%. We will continue to optimise both the SEO & Ads campaigns, specifically through improving ad copy and strategising for the coming month of November.

    SEO Analysis

  • 25 keywords ranking in top 3 (first page) results
  • 28 keywords ranking in top 4-10 (first page) results
  • Keyword ‘dentist pymble’ ranking in 1st position (first page)
  • Keyword ‘emergency dentist chatswood’ ranking in 6th position (first page)
  • Keyword ‘cosmetic dentist pymble’ ranking in 1st position (first page)
  • Keyword ‘dentist Lane Cove’ ranking in 13th position (second page).
  • In October, we completed on-page optimisation for the keyword ‘dentist gordon’ which is now ranking in 21st position (third page). We expect to see improvement in its ranking in the coming weeks.
  • Through the month of November, our plan is to focus our on-page optimisation on the keyword ‘dentist epping’ as it has a significant number of average monthly searches and to boost its ranking in Google search results.

    • Google Ads Analysis

  • 5 Conversions
  • 42 Clicks
  • 4.92% CTR
  • 11.90% Conv. Rate
  • October has been great for the Google ads campaign. We have seen a decrease in cost per click, which was our focus for the month to allow more clicks and possible conversions. A change in the keywords assisted in increasing the clicks.
  • However, we have noted a decrease in conversion rate this month, which in turn resulted in lower total conversions and higher cost per conversion.
  • The plan for November is to optimise the keywords further, initiate some ad copy and settings tests, and continue to update the negative keywords list to avoid wastes due to irrelevant and competitor searches.