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Dentists at Pymble – April 2021 Monthly Report

May 10, 2021

Manager

The month of April has had its wins for both campaigns, however, some of the results have been slower in the SEO campaign while there are quite a few more wins in the Google Ads campaign. First off, there has been a minimal 1.3% decrease in overall website traffic for the month. However, we do not consider this as a setback to either campaigns as we actually note an increase in the number of users coming from both the organic (SEO) and CPC channels. The SEO campaign has been slower in terms of keyword rankings, as we not some of our below listed focus keywords have not been performing as effectively as in previous months. We aim to address this concern by continuing on-page optimisations throughout the month of May and also expect this to push for another increase in website traffic from the organic channel. For the Google Ads campaign, we have seen a fantastic improvement in the CTR by 25.4% this month as it is currently sitting at an impressive 6.5%. The number of clicks has increased as well by 3% while the costs and average CPC were effectively brought down by a notable amount. There has been a slight dip in the number of conversions which we plan to address in the coming month of May by using manual bidding to boost consistency of conversions.

SEO Analysis

  • 33 keywords ranking in top 3 (first page) results
  • 21 keywords ranking in top 4-10 (first page) results
  • Keyword ‘dentist pymble’ ranking in 1st position (first page)
  • Keyword ‘emergency dentist chatswood’ ranking in 5th position (first page)
  • Keyword ‘cosmetic dentist hornsby’ ranking in 29th position (third page)
  • Keyword ‘cosmetic dentist pymble’ ranking in 1st position (first page)
  • Keyword ‘dentist chatswood’ ranking in 56th position (sixth page)
  • In April, we performed on-page optimisations with a focus on the keyword ‘dentist chatswood’ and we expect this keyword to fluctuate in the rankings in the coming weeks as a result. Once this ranking is making its way closer to the first page of Google’s search results, we would expect to see a significant increase in website traffic due to the number of searches for this keyword on a monthly basis.
  • Through the month of May, we will continue to expand our on-page optimisations to to see a boos in the ranking for the keyword ‘dentist lane cove’ from its current 29th position ranking.

    • Google Ads Analysis

  • 34 clicks,
  • 6.5% CTR,
  • 5 conversions,
  • 14.7% conversion rate.
  • April has been a success for the Google Ads campaign as we’ve successfully increased the campaign’s CTR by 25%. We were also able to increase the overall traffic which is awesome..
  • We’ve also been able to achieve more consistency when it comes to the number of conversions.
  • However, we have also noted that conversions are lower compared to last month, this is due to the campaign not getting any conversions during the second week of April.
  • With that being said, we need to structure the campaign to get the consistency in conversions. We would also try manual bidding to try and get as many conversions as possible

    • Dentists at Pymble – March 2021 Monthly Report

    Apr 9, 2021

    Manager

    March has been a positive month for both the SEO and Google Ads campaigns as it shows a lot of potential for optimising performance for the coming month. First off, the 36.0% increase in overall website traffic this month is a welcome boost in site performance. The trend in these site visits have been strong and stable throughout the month so we are optimistic that the coming month will be as successful. The majority of the site visits were brought in by the organic (search results) channel. From 819 organic users last month, the organic traffic has seen a massive jump up to 1,104 users! There has also been a slight increase in the number of users coming in from the CPC channel. For the SEO keyword rankings, we note a significant increase in the number of keywords ranking in the top 3 positions with a dip in the number of keywords in the top 4-10 positions. This resulted in a slightly higher average SEO ranking. The targeted keywords that were also focused on from the previous month remain secure on the first page of Google’s search results. However, we are also extending our efforts into boosting the keyword “dentist chatswood” as there is an increase in search volume recorded each month. We believe that ranking this keyword can bring in an even higher number of site visits. For the Google Ads campaign, there has been a 10% increase in the number of clicks although the CTR is at a 37.7% dip. This is due to the higher number of impressions garnered for the month. We consider the month’s campaign to be a success as we have achieved more consistency in gathering conversions. Nevertheless, the lower CTR and higher cost will be addressed for the coming month of April.

    SEO Analysis

  • 42 keywords ranking in top 3 (first page) results
  • 17 keywords ranking in top 4-10 (first page) results
  • Keyword ‘dentist pymble’ ranking in 1st position (first page)
  • Keyword ‘emergency dentist chatswood’ ranking in 3rd position (first page)
  • Keyword ‘cosmetic dentist hornsby’ ranking in 9th position (first page)
  • Keyword ‘cosmetic dentist pymble’ ranking in 1st position (first page)
  • Keyword ‘dentist chatswood’ ranking in 38th position (fourth page)
  • Through April our focus will remain on the on-page optimisations with a focus on the keyword ‘dentist chatswood’ as there is significant search volume there each month. By optimising this keyword, we hope to move the ranking from the current position of 38th. Once this ranking is making its way closer to the first page of Google’s search results, we would expect to see a significant increase in website traffic.

    • Google Ads Analysis

  • 33 clicks,
  • 5.2% CTR,
  • 6 conversions,
  • 18.2% conversion rate.
  • March has seen a great month of results for the Google Ads campaign as we’ve successfully increased the campaign’s conversions by a huge 50% as well as the conversion rate by 36.4% which is impressive.
  • We’ve also been able to achieve more consistency when it comes to the number of conversions coming in each week.
  • However, we have also noted that the CTR is slightly lower compared to the previous month and the cost per click is considerably higher.
  • With these changes, our plan is to structure the campaign to achieve a lower CPC by adjusting the bid strategy and using max bid limits. In doing so, it can also lead to more clicks and conversions for the account overall.