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Dobson Excavations – April Monthly Report

May 7, 2020

Manager

The month of April has produced some fantastic numbers for the SEO and Remarketing campaigns in particular. We have seen a significant 60% increase in website traffic, with a large portion of this traffic coming from cpc (Google Ads and Remarketing Ads). It has been very pleasing to see that the remarketing ads are contributing to bringing users back to the website. The Google Ads campaign has seen some slower numbers then the previous month, however we are confident that the number of searches for excavation services will pick up in the coming month, and we will be in a good position to get those clicks on our ads. The SEO campaign has seen some fluctuations in the rankings and the keyword ‘bobcat hire rockingham’ has moved from 9th position to 7th position on the first page of results which is great. Through the coming month we will be restructuring the Google Ads campaign to ensure we can see an increased CTR and an increase in the number of conversions achieved. On the SEO front, we will be utilising the on-page strategy to further optimise our SEO pages in Google’s eyes. This will encourage some of our rankings to move into more of those valuable page #1 positions on Google.

SEO Analysis

  • 10 keywords ranking in top 3 (first page) results
  • 64 keywords ranking in top 4-10 (first page) results
  • Keyword ‘bobcat hire mandurah’ ranking in 12th position (second page)
  • Keyword ‘bobcat hire rockingham’ ranking in 7th position (first page)
  • Keyword ‘retaining walls rockingham’ ranking in 13th position (second page)
  • Through May we will be using our on-page strategy to see some ranking movements for the keyword ‘bobcat hire mandurah’

    • Google Ads Analysis

  • Through April, the Google Ads campaign generated a total 714 Clicks, 1.6% CTR, 45.6k Impressions and 1 Conversion.
  • We have noticed that these numbers are slightly down from the previous month, likely due to the restrictions in place from COVID-19.
  • Our plan for May is to rebuild the campaign as we are starting to see higher numbers in traffic. We will be focusing on getting more clicks through the month and converting those clicks to get phone calls as much as possible. We will also be working to ensure we can resolve the conversion tracking issue so that our achieved conversions do show in the marketing dashboard.
  • We will also structure this rebuild to focus on getting a higher CTR which will help us achiev our goal in the coming month.

    • Dobson Excavations – March Monthly Report

    Apr 7, 2020

    Manager

    The month of March has produced some interesting results overall. We have seen a dip in the overall website traffic with a significant drop occurring towards the end of the month. This is likely due to the current effects of the resurrections from COVID-19. What we can do though is ensure we are putting ourselves in a good position to bounce back after these restrictions are lifted and ensure that we are appearing for people who are searching for these types of services now. The SEO campaign has seen some fluctuations in both directions and we have been able to maintain and improve on the number of keywords that are appearing on the first page of results. Through April, our focus will remain on pushing some of these page #1 rankings closer to the top 3 positions on that first page. The Google Ads campaign has seen some great numbers from impressions and clicks, however with the recent budget increase on the campaign, we will be working to secure conversions through April as well.

    SEO Analysis

  • 8 keywords ranking in top 3 (first page) results
  • 68 keywords ranking in top 4-10 (first page) results
  • Keyword ‘bobcat hire mandurah’ ranking in 12th position (second page)
  • Keyword ‘bobcat hire rockingham’ ranking in 9th position (first page)
  • Keyword ‘retaining walls rockingham’ ranking in 12th position (second page)
  • Off-page optimisations will be utilised in April to see further improvements for the keyword ‘bobcat hire mandurah’

    • Google Ads Analysis

  • The Google Ads campaign generated 300 Clicks, 1.% CTR and 30.4k Impressions. In terms of Traffic and Awareness the campaign is performing very well.
  • However, on the conversion side of things we are seeing much slower results through March. This could be due to the current situation in the world, however with the recent budget increase on Google Ads, we will be working to achieve conversions through April.
  • The plan for April is to rebuild the campaign using the data we have acquired through the last few month. This will put us in a fresh position to ensure we can improve on the existing results.