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Dobson Excavations – February Monthly Report

Mar 6, 2020

Manager

The month of February has seen some steady results with some big SEO wins. We have seen a dip in the overall website traffic, however the traffic coming to the site from organic (SEO) search results has actually increased. From 170 organic website visits in January to 190 in February, this is a great indication that our newly established SEO rankings are directly contributing to brining more users to the website. The SEO keywords are continuing to see fluctuations with a large win coming for the keyword ‘bobcat hire mandurah’ which jumped from 25th position to 12th. Over the coming month our on-page optimisations will be focusing on this keyword to ensure we can move it onto the first page of results. On the Google Ads front, we have seen a slower month overall, however, we have seen a tracking issue with means that the achieved conversions have not pulled through on the marketing dashboard. However we were able to track these through our back up method and can see that there have been 6 call conversions and 2 form submission conversions through February. Over the coming month we will be pouring more of the marketing funds into the SEO campaign and lowering our Google Ad spend budget in order to see the SEO results pick up even faster.

SEO Analysis

  • 9 keywords ranking in top 3 (first page) results
  • 61 keywords ranking in top 4-10 (first page) results
  • Keyword ‘bobcat hire mandurah’ ranking in 12th position (second page)
  • Keyword ‘bobcat hire rockingham’ ranking in 7th position (first page)
  • Keyword ‘retaining walls rockingham’ ranking in 12th position (second page)
  • Editorial spot secured to maintain and boost existing rankings. Can be viewed here: https://www.adiyprojects.com/things-to-consider-when-hiring-bobcat/
  • Further on-page optimisations will be completed in the coming month to see further improvements for the keyword ‘bobcat hire mandurah’

    • Google Ads Analysis

  • February has seen a slower month for our Google Ads campaign. We achieved 286 Clicks, 27.8 Impression with 1% CTR. These stats are lower compared to last month but are still producing positive traffic
  • The plan for March is to resolve the conversion tracking issue. We would also look into doing a rebuild for the campaign as we now have data on whats working and what is not based on data trends and we will be using exact match keyword types to maximise the budget by relevance.

    • Dobson Excavations – January Monthly Report

    Feb 7, 2020

    Manager

    The month of January has seen some positive numbers to start the year with. We have seen a 28% increase in the overall website traffic with the majority of this traffic coming from both the Google Ads (274 users) and SEO (170 users) campaign. We have seen the majority of our targeted SEO keywords make their way onto the first page of Google’s results. From here, our focus is on the on-page strategy which will work to push these keywords closer to the top 1-3 positions on that first page of Google. On the Google Ads front, we have seen 3 conversions throughout the month with an increase in the number of impressions and clicks on our ads. Over the coming month we will be structuring the campaign to see an increase in the CTR which will in turn also help up increase the total number of conversions. We will also be adjusting any non performing ads and utilising a new bidding strategy.

    SEO Analysis

  • 9 keywords ranking in top 3 (first page) results
  • 58 keywords ranking in top 4-10 (first page) results
  • Keyword ‘bobcat hire mandurah’ ranking in 25th position (third page)
  • Keyword ‘bobcat hire rockingham’ ranking in 8th position (first page)
  • Keyword ‘retaining walls rockingham’ ranking in 12th position (second page)
  • Further on-page optimisations will be completed in the coming month to see further improvements for the Mandurah and Rockingham focused keywords

    • AdWords Analysis

  • 14.3% increase in Clicks
  • 19.2% increase in Impressions
  • 3 total Conversions