Manager

The month of September has shown some pleasing results overall. We can now see 365 website visits throughout the month, and it’s great to see that organic (Google search) and cpc (Google Ads) are contributing the majority of this website traffic. The SEO rankings are continuing to move into more valuable terms on Google and we will continue our work to ensure this trend of results continues through October and we can achieve more top 3 positions. On the Google Ads front, we have seen 7 calls over the last month, with only 1 tracked on the dashboard due to a tracking issue. However, we have now been able to resolve this conversion tracking issue which means in the coming month we will see all tracked Google Ads calls appearing in the reporting dashboard!

SEO Analysis

September has produced a very positive month of results for SEO! We have seen an increase in the number of terms appearing in the top 10 results, with this now at 81! The terms ‘earthmoving darlington’, ‘excavation kelmscott’ and ‘earthmoving midland’ have jumped 97, 95 and 94 positions respectively to now be ranking on the very first page of Google’s results! Over the coming month we will be monitoring these massive jumps to ensure we are seeing the terms continue to make their way to the first page of results and then climbing their way to the top 3 positions on that first page.

AdWords Analysis

The campaign saw a slower start to see results, however we did see this pick up towards the end of the month with 7 calls recorded! We are confident that the month of October will see an increase in the traffic and the overall performance. Our plan for the month is to structure the campaign to drive more conversions through a higher CTR.

Manager

August has produced an outstanding month of results! Our website tracking was only setup half way through the month of August, which means we are not able to report accurately on the website traffic or the Google Ads campaign which went live 2 weeks ago. However on the SEO front, we can see that this has really hit the ground running! Since sending our SEO pages live we have seen drastic improvements in the rankings, and these will only continue to improve over the next few months as we put our efforts into pushing more of these terms onto the first page of Google’s results (as this is the most valuable spot to be).

SEO Analysis

The month of August has been a fantastic initial month of SEO results! Since sending the new SEO pages live on the website we can already see some impressive movements in the rankings! We can now see 76 of our keywords appearing on the first page of Google’s results (top 10), with 14 of those appearing in the top 3 positions on the first page. The terms ‘bobcat hire darlington’, ‘land clearing welshpool’ and ‘retaining walls darlington’ have all jumped 99 positions directly into the #1 position on Google! These terms are jumping around massively which is exactly what we expect to see, and we will be monitoring these closely over the coming month to ensure they continue moving in the right direction.

h2>AdWords Analysis

As the Google Ads campaign has only been running for 2 weeks, we cannot yet report accurately on the numbers we are seeing. We will provide a full analysis in the coming month for the Google Ads campaign.