Dynamis Chiropractic & Rehabilitation – April 2021 Monthly Report
Manager
The results produced for the month of April have been highly positive for the Google Ads campaign considering the notable increase in various trackable data. Although there has been a dip in the number of site visitors that were brought in by the CPC channel, it remains to be the top-performing channel for the month. Because of the lower traffic and impressions, the number of clicks has gone down by 23.1%. Nevertheless, the CTR was able to improve by a significant 39.6%, resulting in a strong 6.3% click through rate. The number of conversions is still sitting at 15, with a higher conversion rate of 4.9%. Another definite win for this month’s campaign is lowering the cost and average CPC by a considerable margin. For the coming month of May, we aim to pursue growth in traffic and number of conversions.
Google Ads Analysis
- 15 Conversions
- 4.9% Conversion rate
- 307 Clicks
- 6.3% CTR
- April has been a very successful month for the Google Ads campaign with the impressive increase in the CTR and conversion rate.
- It’s pleasing to see that the campaign is receiving high quality conversions based on the keywords being triggered that led to them.
- We’ve also been successful in lowering the cost per conversion through this month which is a great result to see.
- However, the overall traffic generated from the campaign is notably lower compared to the previous month, however we have continued to achieve the same number of conversions out the clicks the campaign has generated. This a sign of potential as this shows us the high relevance of the target keywords and the ads.
- Now, the plan for the month of May is to structure the campaign to achieve a higher number when it comes to traffic to in turn, increase number of conversions for the month.
Dynamis Chiropractic & Rehabilitation – March 2021 Monthly Report
Manager
It has been a fantastic month for the Google Ads campaign! We have seen an influx in the overall website traffic now sitting at 536 users in total. It is exciting to see that the majority of these site visits, 324 visitors to be specific, were brought in by the CPC channel. We were able to track impressive data so far, at 8.8k impression and a decent 4.5% click through rate. The current number of conversions sits at 15 which results in a 3.8% conversion rate so far. All of these are positive results for the campaign. Nevertheless, we aim to drive the CTR and conversion rate further by structuring the campaign with these goals in mind. Optimising the ads and keywords for the coming month of April will lead to higher conversions in the long run.
Google Ads Analysis
- 15 Conversions
- 3.76% Conversion rate
- 399 Clicks
- 4.51% CTR
- March has produced an impressive month of results for the Google Ads campaign with the overall conversion and conversion rate being very impressive for the campaign’s first full month of stats. This shows great potential for the campaign for the months ahead as we have a number of optimisations we would like to apply.
- However, even sitting at a pleasing number we have noted that the CTR can still be higher along with the conversion rate. We will be working to push these numbers in the coming month for increases.
- With that being said, the plan for the month of April is to structure the campaign to drive that increase in CTR and optimise the non performing ads and keywords which can also lead to an increase in the total number of conversions achieved.