Manager
The results produced for the month of April have been highly positive for the Google Ads campaign considering the notable increase in various trackable data. Although there has been a dip in the number of site visitors that were brought in by the CPC channel, it remains to be the top-performing channel for the month. Because of the lower traffic and impressions, the number of clicks has gone down by 23.1%. Nevertheless, the CTR was able to improve by a significant 39.6%, resulting in a strong 6.3% click through rate. The number of conversions is still sitting at 15, with a higher conversion rate of 4.9%. Another definite win for this month’s campaign is lowering the cost and average CPC by a considerable margin. For the coming month of May, we aim to pursue growth in traffic and number of conversions.
Google Ads Analysis
- 15 Conversions
- 4.9% Conversion rate
- 307 Clicks
- 6.3% CTR
- April has been a very successful month for the Google Ads campaign with the impressive increase in the CTR and conversion rate.
- It’s pleasing to see that the campaign is receiving high quality conversions based on the keywords being triggered that led to them.
- We’ve also been successful in lowering the cost per conversion through this month which is a great result to see.
- However, the overall traffic generated from the campaign is notably lower compared to the previous month, however we have continued to achieve the same number of conversions out the clicks the campaign has generated. This a sign of potential as this shows us the high relevance of the target keywords and the ads.
- Now, the plan for the month of May is to structure the campaign to achieve a higher number when it comes to traffic to in turn, increase number of conversions for the month.
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