Manager
It has been a fantastic month for the Google Ads campaign! We have seen an influx in the overall website traffic now sitting at 536 users in total. It is exciting to see that the majority of these site visits, 324 visitors to be specific, were brought in by the CPC channel. We were able to track impressive data so far, at 8.8k impression and a decent 4.5% click through rate. The current number of conversions sits at 15 which results in a 3.8% conversion rate so far. All of these are positive results for the campaign. Nevertheless, we aim to drive the CTR and conversion rate further by structuring the campaign with these goals in mind. Optimising the ads and keywords for the coming month of April will lead to higher conversions in the long run.
Google Ads Analysis
- 15 Conversions
- 3.76% Conversion rate
- 399 Clicks
- 4.51% CTR
- March has produced an impressive month of results for the Google Ads campaign with the overall conversion and conversion rate being very impressive for the campaign’s first full month of stats. This shows great potential for the campaign for the months ahead as we have a number of optimisations we would like to apply.
- However, even sitting at a pleasing number we have noted that the CTR can still be higher along with the conversion rate. We will be working to push these numbers in the coming month for increases.
- With that being said, the plan for the month of April is to structure the campaign to drive that increase in CTR and optimise the non performing ads and keywords which can also lead to an increase in the total number of conversions achieved.
Recent Comments