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Eco and Basics – April 2021 Monthly Report

by | May 10, 2021 | Eco and Basics | 0 comments

Facebook Ads Analysis

  • 9 Conversions
  • 25,943 Reach
  • 529 Link Clicks
  • April has been a pleasing month for the Facebook Ads campaign overall as we have noted 9 conversions through the month.
  • With that said, the number of link clicks the campaign has generated is through the roof, yet the number of conversions is not quite stacking up.
  • We have noted the Kitchen related ads out-performing the Bathroom and the Out and About ads, and this is something we will be looking to optimise in the coming week.
  • By ensuring only our most efficient and effective ads are running, we will be able to close the gap slightly on the number of conversions in relation to link clicks.
  • Our plan for the month of May is to structure the active campaign to see an increase in traffic and also conversions by pausing the underperforming ads. We will also be working on the new Laundry ads to see an increase in sales for the new newly launched product.