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Eco and Basics – July 2021 Monthly Report

by | Aug 6, 2021 | Eco and Basics | 0 comments

Manager

July has been an eventful month for our advertising campaigns across both Google Ads and Facebook Ads. To begin, we recorded significant growth in the Facebook Ads campaign since adjusting the retargeting ads for Plastic Free July, especially when it comes to the number of conversions and website traffic. With that said, we plan on focusing on the Google Ads campaign for the coming month of August and directing our budget there accordingly due to the higher intent and potential for increased conversions via this channel. On this front, we were pleased to see 6 conversions tracked through the campaign, given it was sent live from only 20th July onwards! Now that we have the initial data for the campaign, our plan for the coming month of August is to use this to optimise the campaign to drive more traffic and conversions. Notably, we will be reviewing the target keywords to ensure we are pushing more focus into the search terms with higher search volume to see an increase in website traffic and in turn sales on the website.

Google Ads Analysis

  • 6 Conversions
  • 203 Clicks
  • 26.1K Impressions
  • July has been a successful month for the Google Ads campaign as we have launched the adjusted ads and began seeing the number of conversions rolling in.
  • While the campaign has achieved 6 conversions through the month with a conversion rate of 2.96%, we woud like to see this picking up to at least 5% in the coming month. Through August we expect to be better positioned in terms of the conversion rate and traffic on the site and will be competing with the industry averages.

    • Facebook Ads Analysis

  • 10 Conversions
  • 46,034 Reach
  • 74.8K Impressions
  • $0.61 CPC
  • July has been a great month for the Facebook Ads campaign. We saw an increase in the number of conversions and overall traffic is through the roof which is superb to see.
  • On the other hand, we have noted that the CTR is lower compared to June and we plan to monitor this over the coming month.
  • We are now focusing the paid ad efforts mostly in Google Ads due to the higher intent to purchase through that channel. With that said we will continue running retargeting ads on Facebook to ensure we are effectively reaching audiences who have visited the site, but not yet made a purchase.