Select Page

Eco and Basics – May 2021 Monthly Report

by | Jun 9, 2021 | Eco and Basics | 0 comments

Facebook Ads Analysis

  • 3 Recorded Conversions
  • 35,619 Reach
  • 2.7k Post Engagement
  • May has been a steady month for the Facebook Ads campaign overall, however improvements are prominent now that Facebook conversions are tracking directly via Shopify. We were successful this month in increasing the campaign’s post engagements and overall reach.
  • With recent changes in the Facebook Ad account, and connecting the Eco and Basics pixel with Shopify, we are confident in our optimisation plan to see an increase in sales rolling in and working towards the overdue return on investment since campaign commencement.
  • Our plan for the month of June is to monitor the campaign very closely to be sure that conversions continue to track accurately while making optimisations to targeting, devices, channels, and ad copy to ensure the campaign moves out of the Facebook ‘learning’ phase.