May has been a steady month for the Facebook Ads campaign overall, however improvements are prominent now that Facebook conversions are tracking directly via Shopify. We were successful this month in increasing the campaign’s post engagements and overall reach.
With recent changes in the Facebook Ad account, and connecting the Eco and Basics pixel with Shopify, we are confident in our optimisation plan to see an increase in sales rolling in and working towards the overdue return on investment since campaign commencement.
Our plan for the month of June is to monitor the campaign very closely to be sure that conversions continue to track accurately while making optimisations to targeting, devices, channels, and ad copy to ensure the campaign moves out of the Facebook ‘learning’ phase.
April has been a pleasing month for the Facebook Ads campaign overall as we have noted 9 conversions through the month.
With that said, the number of link clicks the campaign has generated is through the roof, yet the number of conversions is not quite stacking up.
We have noted the Kitchen related ads out-performing the Bathroom and the Out and About ads, and this is something we will be looking to optimise in the coming week.
By ensuring only our most efficient and effective ads are running, we will be able to close the gap slightly on the number of conversions in relation to link clicks.
Our plan for the month of May is to structure the active campaign to see an increase in traffic and also conversions by pausing the underperforming ads. We will also be working on the new Laundry ads to see an increase in sales for the new newly launched product.
