Select Page

Emos Electrical – May 2020 Monthly Report

Jun 5, 2020

Manager

The month of May has seen a positive month of numbers. The Google Ads campaign has achieved 5 conversions through the month. Our goal for the coming month is to structure the campaign to see a further improvement in the CTR. This should also result in achieving a higher number of conversions in the coming month. When it comes to Google Maps, we have seen our 6th position ranking slip to a 7th position ranking for ‘electrician gold coast’. Through the coming month we will again be using our off-page strategy to provide more of a boost to see this ranking bounce back up.

Google Ads Analysis

  • May has produced a steady month of results for the Google Ads campaign. The campaign has generated 97 Clicks, a 5.8% CTR, 1.7k Impressions and 5 Total Conversions with a 5.15% Conversion rate.
  • We have been able to see an improvement in the overall traffic from the campaign and the average CPC has been starting to lower down which is fantastic to see.
  • We are still facing an issue with conversions not appearing correctly in the marketing dashboard.
  • Our plan for June is to work on a solution to track conversions correctly in the marketing dashboard. We will also be restructuring the campaign to achieve an improved CTR

    • Emos Electrical – April Monthly Report

    May 7, 2020

    Manager

    The month of March has produced a positive month overall. We have been able to maintain the total number of conversions as was achieved in the previous month. However in the coming month our focus will be on increasing the CTR while also lowering down the cost per conversion which is currently higher than we would like it. On the Google Maps front, we can now see the map listing ranking in the 6th position for the keyword ‘electrician gold coast’. This means the ranking has jumped 6 positions from where it was in the previous month. We will be continuing with our off-page strategy to ensure we can maintain this ranking and even push it further up the map results towards the top 3 positions.

    Google Ads Analysis

  • The month of April has produced some positive results from the Google Ads campaign. We have generated 46 Clicks, 3.9% CTR, 1.2k Impressions, 5 total Conversions and a 10.86% Conversion Rate. These numbers are very pleasing to see considering the situation with COVID-19.
  • However, we can see that our CTR (Click Through Rate) is lower compared to the previous months and this is something that we can control and will work on in the following months to improve. We have also seen that our cost per conversion was quite high through the month of April. We will be working to bring this down in the coming months.
  • The plan for the month of May is to resolve the conversion tracking issue to ensure that all conversions are displaying in the marketing dashboard. We will also look into structuring the campaign to drive an increase in CTR and a lower cost per conversion by optimising the ads and keywords along with the bidding strategy.